DAVAO CITY — The Philippine Franchise Association (PFA) is encouraging manufacturers here to venture into franchising to promote regional delicacies, citing the success of such products as yema (sweet custard), cheesecake and lechon (roast pork).
“Some regional delicacies that have become mainstreamed because of franchising like empanada, pancit palabok, and yema cheesecake. Even lechon… we see products in other regions expanding to other areas beyond their origins,” Debbie Uy-Rodolfo, committee chair of Franchise Asia Philippines Expo 2020, said during Monday’s Kapehan sa Dabaw Forum.
Ms. Rodolfo said this year’s Franchise Asia PH, set March 25-29 at the SMX Convention Center in Pasay City, is an opportunity for those looking to invest in a franchised business as well as existing entrepreneurs who want to expand.
“If you are looking for a business venture there are a lot of opportunities when you visit the expo,” Ms. Rodolfo said.
Aside from domestic franchises, the expo will also showcase brands from Korea, Malaysia, Singapore, and the US, among others.
A conference will also feature industry experts discussing best practices and solutions, with a particular focus on the use of new technology. — Maya M. Padillo
