ALLDAY Marts, Inc. launched its 35th branch along Shaw Boulevard in Mandaluyong City in line with the Villar-led supermarket’s goal to grow its store network to 100 by 2026.
The company told the exchange on Wednesday that it opened AllDay Worldwide Corporate Center (WCC) just a month after it launched AllDay Eastlake in Muntinlupa.
“The opening of AllDay Supermarket WCC not only adds to the convenience and promise of one of our busiest commercial developments in WCC but is also a key addition to our Metro Manila presence,” AllDay Chairman Manuel B. Villar, Jr. said.
“We believe that this is a timely addition to the AllValue portfolio, as we anticipate a surge in the need for essentials as we manage the latest challenges posed by the pandemic,” he said, referring to AllDay’s parent firm AllValue Holdings Corp.
The company said the new store “is the product of the infusion of fresh capital into chain operations,” following its successful P4.53-billion initial public offering in November last year.
“On the strength of our sustained success thus far, we believe that our 35th store will not only perform to our expectations but also bring delight to our newest community in Mandaluyong,” AllDay President and Chief Executive Officer Frances Rosalie T. Coloma said.
AllDay’s WCC branch also features the company’s so-called “elevated in-store experience,” including wider aisles, calibrated lighting, upgraded design elements, and “intuitive customer-facing technology.”
The branch will also be carrying AllDay’s grocery products, which include an international selection.
“What’s more, we recognize that the Mandaluyong market is one that will truly benefit from our dual-format model, as this newest location adds a ready e-commerce hub for www.allday.com.ph, further strengthening our e-commerce reach in the Metro Manila area,” AllDay Vice-Chairman Camille A. Villar said.
The Villar-led supermarket now has 35 stores across the country. It previously said it aims to have 45 stores by the end of 2022 and reach a 100-store network by 2026.
AllDay shares at the stock market went up 1.69% or one centavo to close at 60 centavos apiece on Wednesday. — Keren Concepcion G. Valmonte
