ALLDAY MARTS, Inc. said it opened its 34th store in the Villar group’s Eastlake development in Sucat, Muntinlupa.

“It is with pride that we add another location to the AllDay roster,” AllDay Chairman Manuel B. Villar, Jr. said in a statement on Wednesday.

“AllDay Supermarket Eastlake is yet another milestone for the group towards our continued push to bring a better, global standard of grocery shopping to more Filipino,” he added.

The company said its expansion of AllDay Supermarket is also in-line with the country’s reopening play after a period of pandemic lockdowns.

AllDay sees “signs of revenge spending” on top of customers’ holiday shopping activities. It said the customer basket size “is currently tracking at 15% higher than the first 9 months of 2021.”

AllDay Chief Executive Officer Frances Rosalie T. Coloma said: “Thanks to our successful IPO (initial public offering), we look to use the fresh funds made available to us to enable an aggressive expansion strategy, one that not only seeks to improve our presence in Metro Manila, but throughout the country.”

Meanwhile, setting up shop in a Villar development also reflects the company’s “synergy” with the Villar group.

“This puts our new location in an immediate position of advantage as it will serve a well-established community hungry for upgraded experiences,” Mr. Villar said.

The company also plans to launch another store in Mandaluyong before the year ends. AllDay aims to have 45 stores by next year and 100 by 2026.

AllDay shares on Wednesday closed lower by 1.72% or one centavo at 57 centavos apiece. — Keren Concepcion G. Valmonte