AllHome Corp. on Monday said that it would continue prioritizing its online presence in an effort to improve its omnichannel approach in reaching its customers.

“The pandemic presented many opportunities for improvement, and AllHome’s digital expansion ranks very high in our 2021 business priorities. We are optimistic that on-demand delivery and online shopping will continue to increase and augment in-store sales,” AllHome Chairman Manuel B. Villar, Jr. said in a statement.

AllHome has four online channels, namely: its website, a personal shopper service, and two Viber communities — Shop Online at AllHome and AllHome Builders Centre Shopping Community.

The company’s website shifting to a progressive web application interface in the second quarter this year will make it easier for customers to use the website on either desktop or mobile, AllHome said.

Its efforts on digitalization also pave the way for new services in its brick-and-mortar stores.

“Pursuing inroads in e-commerce and building on our multi-channel capabilities is central to AllHome’s growth strategy,” said Benjamarie Therese N. Serrano, president and chief executive officer of AllHome.

The company now offers a virtual walkthrough of stores to help customers pick items.

It also introduced “click-and-collect” counters where customers can pick up orders placed online or through its personal shopper service, Shop4U.

The company also has “a tangible QR Code push by frontliners to walk-in customers” and has introduced self-service check-out kiosks.

Meanwhile, its “park-and-shop” concept allows customers to easily access the store without having to go through malls. AllHome shops have their own entry and exit points.

“We continue to explore the new normal by finding ways to let our customers shop safely in-store, or in the comforts of their own homes via our online channels,” AllHome Vice Chairman Camille A. Villar said.

AllHome stocks at the local bourse went up by 0.25% or two centavos on Monday, closing at eight pesos each. — Keren Concepcion G. Valmonte