JAPANESE global apparel retailer Uniqlo is set to launch its e-commerce platform to the local market in the second half of the year and make it available both in its website and mobile application.
“With millions of internet users in the country, there is a strong customer demand for online shopping in the Philippines,” it said in a statement on Tuesday.
Uniqlo said the online store would extend its reach, bringing the brand and its “LifeWear” apparel to new customers in the country. It will also bring the brand closer to existing customers by providing a convenient shopping experience to complement its network of retail locations across the Philippines.
“The launch of the Uniqlo online store further strengthens our presence in the Philippines, and brings greater convenience to our customers here. An online store will provide local Uniqlo customers a faster and easier way of purchasing their favorite LifeWear items,” said Masayoshi Nakamura, chief operating officer of Uniqlo Philippines.
Uniqlo is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. Uniqlo is the largest of eight brands in the Fast Retailing Group.
