Making every Juan fly
By Michael Angelo S. Murillo
PRIDING ITSELF WITH having made air travel more accessible, Cebu Pacific has continuously come up with activities and programs to...
Why Charo Santos invests in diamonds
WHEN Charo Santos-Concio was starting out as an actress -- she has been in showbiz now for 28 years -- after she bought her...
Asking Questions
Getting The Edge In Professional Selling
Terence A. Hockenhull
IF YOU DON’T ask questions, you show a lack of interest in your customer’s problems and needs....
Brazilian artist’s daughter claims LG stole images for phone Ads
The daughter of deceased Brazilian artist Lygia Pape says LG Electronics, Inc. is using images of one of her mother’s works without permission for...
Nido in a more contemporary context
Ads & Ends
Nanette Franco-Diyco
Renowned television director Henry Frejas said it all as he first saw the Nido Protectus 3+ storyboard of Publicis Manila: “Wow!...
Terms of engagement
Getting the edge in professional selling
Terence A. Hockenhull
Every salesperson knows he should be asking questions; sadly, very few drive their sales calls with effective...
Passion-driven
By Michael Angelo S. Murillo, Reporter
MOUNTAIN DEW’S recognized reputation as a brand championing passion and having fun was put front and center recently as...
McCann Worldgroup wins Cannes awards for radio
Ads & Ends
Nanette Franco-Diyco
AFTER AN UNBELIEVABLE accusation fell onto the doorstep of McCann Worldgroup Philippines, communicated only through a press conference, one might label...
Ads heading for Messenger home screens globally
SAN FRANCISCO -- Facebook on Tuesday said that advertisements will begin popping up on Messenger home screens globally after promising tests with users in...
Top admen share creativity hacks with students
Ads & Ends
Nanette Franco-Diyco
INTERSESSION, the counterpart of a summer session at the Ateneo which is now in the midst of its new school calendar,...
Taking road trips with TRUE LUXURY
EVERYONE deserves a break from work, even business executives and entrepreneurs. Their jobs can be so demanding that it steals time for self oftentimes...
Nescafé Gold goes regional
Ads & Ends
Nanette Franco-Diyco
I CAUGHT the newly launched 30-second commercial of Nescafé Gold during the weekend. Everything about it is beautifully high-end — from...