Making every Juan fly

By Michael Angelo S. Murillo PRIDING ITSELF WITH having made air travel more accessible, Cebu Pacific has continuously come up with activities and programs to...

Why Charo Santos invests in diamonds

WHEN Charo Santos-Concio was starting out as an actress -- she has been in showbiz now for 28 years -- after she bought her...

Asking Questions

Getting The Edge In Professional Selling Terence A. Hockenhull IF YOU DON’T ask questions, you show a lack of interest in your customer’s problems and needs....

Brazilian artist’s daughter claims LG stole images for phone Ads

The daughter of deceased Brazilian artist Lygia Pape says  LG Electronics, Inc. is using images of one of her mother’s works without permission for...

Nido in a more contemporary context

Ads & Ends Nanette Franco-Diyco Renowned television director Henry Frejas said it all as he first saw the Nido Protectus 3+ storyboard of Publicis Manila: “Wow!...

Terms of engagement

Getting the edge in professional selling Terence A. Hockenhull Every salesperson knows he should be asking questions; sadly, very few drive their sales calls with effective...

Passion-driven

By Michael Angelo S. Murillo, Reporter MOUNTAIN DEW’S recognized reputation as a brand championing passion and having fun was put front and center recently as...

McCann Worldgroup wins Cannes awards for radio

Ads & Ends Nanette Franco-Diyco AFTER AN UNBELIEVABLE accusation fell onto the doorstep of McCann Worldgroup Philippines, communicated only through a press conference, one might label...

Ads heading for Messenger home screens globally

SAN FRANCISCO -- Facebook on Tuesday said that advertisements will begin popping up on Messenger home screens globally after promising tests with users in...

Top admen share creativity hacks with students

Ads & Ends Nanette Franco-Diyco INTERSESSION, the counterpart of a summer session at the Ateneo which is now in the midst of its new school calendar,...

Taking road trips with TRUE LUXURY

EVERYONE deserves a break from work, even business executives and entrepreneurs. Their jobs can be so demanding that it steals time for self oftentimes...

Nescafé Gold goes regional

Ads & Ends Nanette Franco-Diyco I CAUGHT the newly launched 30-second commercial of Nescafé Gold during the weekend. Everything about it is beautifully high-end — from...
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