Sales demonstrations

WHEN selling high-value or high-tech products, it is not unusual clients often ask for and expect an equipment demonstration or trial installation. This is...

Using the telephone to sell

Getting The Edge In Professional Selling Terence A. Hockenhull THE TELEPHONE can be effectively used to support a sale; but its effectiveness in conducting a “full...

Taking pictures fashionably

By Joseph L. Garcia, Reporter SWEET AND CHARMING, the actress Liza Soberano lends her face to a new line of cameras from Fujifilm. Thanks to...

Kate Hudson joins Michael Kors to Watch Hunger Stop

MICHAEL KORS has announced that actress, author, entrepreneur, and humanitarian Kate Hudson is again supporting Watch Hunger Stop, the fashion brand’s annual campaign to...

Making every Juan fly

By Michael Angelo S. Murillo PRIDING ITSELF WITH having made air travel more accessible, Cebu Pacific has continuously come up with activities and programs to...

Why Charo Santos invests in diamonds

WHEN Charo Santos-Concio was starting out as an actress -- she has been in showbiz now for 28 years -- after she bought her...

Asking Questions

Getting The Edge In Professional Selling Terence A. Hockenhull IF YOU DON’T ask questions, you show a lack of interest in your customer’s problems and needs....

Brazilian artist’s daughter claims LG stole images for phone Ads

The daughter of deceased Brazilian artist Lygia Pape says  LG Electronics, Inc. is using images of one of her mother’s works without permission for...

Nido in a more contemporary context

Ads & Ends Nanette Franco-Diyco Renowned television director Henry Frejas said it all as he first saw the Nido Protectus 3+ storyboard of Publicis Manila: “Wow!...

Terms of engagement

Getting the edge in professional selling Terence A. Hockenhull Every salesperson knows he should be asking questions; sadly, very few drive their sales calls with effective...

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