Holding on to valuable customers
Getting The Edge In Professional Selling
Terence A. Hockenhull
A SALES FORCE tasked with increasing sales by an additional 20% within a relatively short time frame...
Design tilt asks how to ‘inspire humanity through design’
ADOBO MAGAZINE is getting those in the creative and design professions sizzling to flex their artsy muscles in this year’s adobo Design Awards Asia...
When the fake-news peddlers come for your company
By Kara Alaimo
FAKE NEWS ON social media stymied the presidential campaign of Hillary Clinton. Now, businesses are wondering what they should do if they’re...
Jollibee adds to Valentine joys
Ads & Ends
Nanette Franco-Diyco
THE CELEBRATION of Valentine’s Day has truly peaked. The day celebrating love saw a lot of blazing red dresses, shirts, pants,...
Call planning and reports
Getting The Edge In Professional Selling
Terence A. Hockenhull
IT IS ALL too easy to come back from a sales meeting that has not gone well...
Soleus adding to its brand DNA
By Michael Angelo S. Murillo
Known as the brand that brought “everything you need and nothing you don’t” to running watches, Soleus Watches is adding...
Beauty collab at the club
In the world of fashion, music, and even sports, collaboration is a favorite buzzword.
Artists from different musical genres can whip up a one-of-a-kind record...
You don’t have to talk to be a good salesman!
Getting the edge in professional selling
Terence A. Hockenhull
Most salespeople like to think of themselves gregarious and outgoing by nature. They display a high degree...
Tourism to touch the heart
Ads & Ends
Nanette Franco-Diyco
I caught the launch of the new tourism campaign during the Miss Universe pageant. It’s an emotional segue from the past...
German honey brand goes after mid market with smaller options
GERMANY’S PREMIER honey brand, Langnese Honey, has now reached the Philippines — its 12th market in Asia — bringing nine-decades of expertise in all...
Watsons starts the year with whitening promo
FOR THE second time, health and beauty retailer Watsons Philippines is running its Big White Blowout promotion featuring sales and deals for most of...
Dove’s ‘Real Beauty is Universal’
Ads & Ends
Nanette Franco-Diyco
“THE WORLD OVER is experiencing a real movement towards liberating the definitions of beauty and we want women everywhere to celebrate...