The Avon Lady’s Makeover
JACI TISCHLER applies her Mary Kay lipstick in her Mary Kay T-shirt behind the wheel of her pink Mary Kay Chevy Cruze.
She’s come a...
TV and digital media for cool Nestlé Temptations
Ads & Ends
Nanette Franco-Diyco
PASSIONATE LIFE EPICUREANS — this is what Kristia Somera-Requinto, Nestlé Ice Cream consumer marketing manager, calls the target market of the...
Planning an account campaign sale
Getting The Edge In Professional Selling
Terence A. Hockenhull
LAST WEEK, I discussed how complex sales which offer big rewards require a significant investment in terms...
Fish for Lent
LAUNCHED in time for Lent, the new McDonald’s Fish and Fries is making a case for people who love to eat fish and for...
Saint Laurent ordered to remove ‘degrading’ posters
PARIS -- France’s advertising regulator has ordered fashion house Saint Laurent to remove posters of extremely thin models in “degrading” poses after an outcry...
Some you win; some you lose
Getting The Edge In Professional Selling
Terence A. Hockenhull
THE SALESPEOPLE I deal with on a day-to-day basis handle a diverse range of products and sell...
Breeze washes stains with big hearts
Ads & Ends
Nanette Franco-Diyco
FOR SEVERAL MONTHS now, we have seen one TV commercial after another from Unilever’s Breeze coaxing mothers not to be alarmed...
Stop exercising and start training
By Michael Angelo S. Murillo
This weekend, global sports apparel brand Nike starts its Nike Training Club (NTC) classes, offering a program which gives more...
Globe Postpaid launches The Plan
Ads & Ends
Nanette Franco-Diyco
WE ARE IN the season of Lent. Many people have armed themselves with books that set them on meditative routes, slowly...
Who collects payment?
Getting the edge in professional selling
Terence A. Hockenhull
THE ONEROUS RESPONSIBILITY of invoicing clients and collecting payment often falls to the accounting department. Yet it...
Designed for the Rogin-E man
By Michael Angelo S. Murillo
LOOKING TO strengthen its recall among its target customers, multivitamin supplements brand Rogin-E recently held its first “man convention” (ManCon)...
Milo scores big on activation and advocacy
Ads & Ends
Nanette Franco-Diyco
I LIKE THE commercials done with James Reid as the major talent or endorser. I think he acts his natural self...