TECHNOGYM, the official fitness equipment supplier of the Olympics since 2000, recently opened its new showroom located along Chino Roces Avenue in Makati City.

Established in 1983, the Italian brand best known for its professional and sports training equipment, which are anchored on its DNA of “design, innovation, technology and performance,” through the new showroom, looks to enhance further its presence in the country.

“The showroom is where we want people to discover fitness formats, products, and solutions for training at home. We want our clients’ training menu to be comprehensive, but also extremely refined,” said Marvin Navarro, sales manager of local TechnoGym distributor E-Sports International, during the showroom’s press launch on Nov. 21.

Showcased in the two-floor showroom is TechnoGym’s line of equipment, which includes the Kinesis Personal, a piece of designer gym furniture that utilizes a patented cable loop system to allow users to move tri-dimensionally without interference from the body, and the MyRun treadmill, which users can sync to their iPad to access instant running feedback.

“Each piece of equipment we offer is the complete package, and are designed to make workouts easy, efficient and even entertaining,” E-Sports managing director Audris Romualdez said in a statement.

Mr. Navarro said interested clients can check out and try the equipment in the showroom to immerse themselves in TechnoGym’s “Olympic Heritage.”

Most recently, TechnoGym supplied the equipment in the gym at the newly built world-class sports facility in the New Clark City in Capas, Tarlac, which the national athletics team used for their last leg of training in the just-started 30th Southeast Asian Games. — Michael Angelo S. Murillo

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