VOLVO PHILIPPINES sponsored the hole-in-one of the recent Alabang Country Club’s 35th Mango Tee — offering the Volvo XC40 B5 R-Design Boost Hybrid to whoever could muster the feat at “one of the country’s most prestigious golfing events.” This year’s tournament was held from Jan. 30 to Feb. 4, and had P36 million at stake, with prizes and giveaways ranging from cars to golf carts.
The Volvo XC40 B5 R-Design Boost Hybrid is the first-ever Volvo model to win the prestigious European Car of the Year award. In a release, Volvo Philippines said that XC40 “is defined by a strong graphical design, a natural feeling of strength and quality, and a playful nature regarding colors and materials. Intuitive and convenient, it has a next-generation infotainment system that offers customers unprecedented personalization and unparalleled connectivity.” This compact SUV also features Volvo’s advanced kinetic energy recovery braking system, coupled with its existing internal combustion engines, to create a new integrated electrified powertrain. This new powertrain, electrified via brake-by-wire energy recovery, offers drivers up to 15% fuel savings and emission reductions.
The XC40 is now equipped with the award-winning safety technologies in Volvo’s 90 and 60 Series cars. It also has Volvo Cars’ latest Advanced Driver Assistance Systems (ADAS) sensor platform — a modern, scalable active safety system comprising radars, cameras and ultrasonic sensors. This platform enables the development and deployment of active safety systems, such as detecting other road users, automatic braking and collision avoidance. In addition, the Pilot Assist function also allows for gentle driver support from a standstill up to highway speeds.
“Volvo has many good reasons to engage in sports events like golf. First, it lets us catch up with customers and meet new ones. This Mango Tee tournament is one event where we can get together under exciting circumstances,” said Volvo Philippines CEO Atty. Alberto B. Arcilla.
Volvo has worked together with the sports world for many years. This cooperation began at the end of the 1970s through sponsoring tennis and equestrian events. Volvo has also been at the forefront of sports sponsorship, mainly focusing on sailing and golf. Among the most notable golfing events in the Volvo sponsorship portfolio are the Volvo Masters Andalucia, Volvo China Open, Volvo Masters of Asia, and the Volvo Masters Amateur.
