Designed for the Rogin-E man
By Michael Angelo S. Murillo
LOOKING TO strengthen its recall among its target customers, multivitamin supplements brand Rogin-E recently held its first “man convention” (ManCon)...
Milo scores big on activation and advocacy
Ads & Ends
Nanette Franco-Diyco
I LIKE THE commercials done with James Reid as the major talent or endorser. I think he acts his natural self...
Holding on to valuable customers
Getting The Edge In Professional Selling
Terence A. Hockenhull
A SALES FORCE tasked with increasing sales by an additional 20% within a relatively short time frame...
There are no more patos in Pateros
By Nickky Faustine P. de Guzman
It was a rare person who did not receive some sort of salted egg-flavored item over the recent holidays...
Design tilt asks how to ‘inspire humanity through design’
ADOBO MAGAZINE is getting those in the creative and design professions sizzling to flex their artsy muscles in this year’s adobo Design Awards Asia...
When the fake-news peddlers come for your company
By Kara Alaimo
FAKE NEWS ON social media stymied the presidential campaign of Hillary Clinton. Now, businesses are wondering what they should do if they’re...
Jollibee adds to Valentine joys
Ads & Ends
Nanette Franco-Diyco
THE CELEBRATION of Valentine’s Day has truly peaked. The day celebrating love saw a lot of blazing red dresses, shirts, pants,...
Call planning and reports
Getting The Edge In Professional Selling
Terence A. Hockenhull
IT IS ALL too easy to come back from a sales meeting that has not gone well...
What a sex shop owner learned from her customers
By Joseph L. Garcia
According to some historians, vibrators were invented to cure insanity in females, under the obsolete umbrella term “female hysteria.” With the...
Soleus adding to its brand DNA
By Michael Angelo S. Murillo
Known as the brand that brought “everything you need and nothing you don’t” to running watches, Soleus Watches is adding...
Scams in the online dating world
GONE ARE the days when introducing oneself to prospective romantic partners required actual physical effort (and mental courage). Today it is so much easier...
Beauty collab at the club
In the world of fashion, music, and even sports, collaboration is a favorite buzzword.
Artists from different musical genres can whip up a one-of-a-kind record...