Dare to hire!
Ads & Ends
Nanette Franco-Diyco
I CAME ACROSS a digital ad -- #DareToHire: Special -- that struck me as truly being actionable, giving corporations a suggestion...
What is ‘selling’?
Getting The Edge In Professional Selling
Terence A. Hockenhull
A DEFINITION of “selling” found on the internet reads, “Give or hand over (something) in exchange for...
‘Adulting’ duties: paying bills, pursuing passions
By Nickky Faustine P. de Guzman
IN THE AGE of memes and selfies, millennials are called many things: spoiled, shallow, social media addicts, lazy, and...
Coco cools with Bear Brand Choco
Ads & Ends
Nanette Franco-Diyco
IT IS GREAT talent casting intermixed with luck to be able to get a celebrity endorser to become identified with a...
Asking the right questions
Getting the edge in professional selling
Terence A. Hockenhull
I DISCUSSED sales collaterals and made the point that they rarely play any significant role in winning...
Recipe for sexy: lean meat and an active lifestyle
By Nickky Faustine P. de Guzman
WHAT DO ACTORS Gerald Anderson, Paolo Avelino, and Matteo Guidicelli have in common, aside from their profession? Thanks to...
Summer billboards that appeal to Millennials
Ads & Ends
Nanette Franco-Diyco
Before the long Holy Week holiday of descended on us, I sadistically instructed the 49 students in my advertising class at...
Pretty brochures; pretty useless!
Getting The Edge In Professional Selling
Terence A. Hockenhull
Last month, I conducted a review of our sales collaterals. 2016 saw us give away umbrellas, coffee...
NBS promises libraries for videos
WITH the variety of challenges going viral on social media, National Book Store (NBS) decided to ride the trend for a cause. In time...
Ivanka fights to protect her first name
IVANKA TRUMP is one of the most famous women on the planet. She’s certainly the most famous Ivanka. Standing by her father’s side as...
Realism with Biogesic
Ads & Ends
Nanette Franco-Diyco
I WILL never forget one of the many advertising and public relations basics which the late communications guru and ad...
Google: machine learning may fix ad placement dispute
SAN FRANCISCO — Google on Monday said it will apply machine smarts and outside eyes to help ensure brands don’t find ads paired with...