Honors for Globe’s “#CreateCourage” Rogue One campaign
GLOBE TELECOM’S #CreateCourage branded film “Mask” has been shortlisted at the Tangrams Effectiveness@Spikes Awards, an Asia-Pacific award which honors outstanding marketing strategies that deliver...
Jollibee blends Mother’s Day and Graduation Day
Ads & Ends
Nanette Franco-Diyco
CREATIVE AGENCY MCCANN Worldgroup calls it its Jollibee brand love series, referring to its Kwentong Jollibee vignettes inspired by real-life stories...
For good professional makeup artists only
CELEBRATING THE “long and solid relationship” between the country’s makeup artists and arguably the country’s largest department store, the SM Store Beauty section has...
Dare to hire!
I CAME ACROSS a digital ad — #DareToHire: Special — that struck me as truly being actionable, giving corporations a suggestion of great opportunities...
What is ‘selling’?
A DEFINITION of “selling” found on the internet reads, “Give or hand over (something) in exchange for money.” Is this really what it means?...
Coco cools with Bear Brand Choco
Ads & Ends
Nanette Franco-Diyco
IT IS GREAT talent casting intermixed with luck to be able to get a celebrity endorser to become identified with a...
Asking the right questions
Getting the edge in professional selling
Terence A. Hockenhull
I DISCUSSED sales collaterals and made the point that they rarely play any significant role in winning...
Recipe for sexy: lean meat and an active lifestyle
WHAT DO ACTORS Gerald Anderson, Paolo Avelino, and Matteo Guidicelli have in common, aside from their profession? Thanks to their pretty faces and chiseled...
Summer billboards that appeal to Millennials
Ads & Ends
Nanette Franco-Diyco
Before the long Holy Week holiday of descended on us, I sadistically instructed the 49 students in my advertising class at...
Pretty brochures; pretty useless!
Getting The Edge In Professional Selling
Terence A. Hockenhull
Last month, I conducted a review of our sales collaterals. 2016 saw us give away umbrellas, coffee...
NBS promises libraries for videos
WITH the variety of challenges going viral on social media, National Book Store (NBS) decided to ride the trend for a cause. In time...
For good professional makeup artists only
CELEBRATING THE “long and solid relationship” between the country’s makeup artists and arguably the country’s largest department store, the SM Store Beauty section has...