Tips to consider when buying a commercial vehicle
WITH such a wide variety of commercial vehicles to choose from and such a diverse range of considerations to account for, finding the right...
Google fine is small change compared with EU’s bigger threat
GOOGLE’S record-breaking €2.4-billion ($2.7-billion) European Union fine could end up being just a fraction of the costs from the EU’s demand that it stop...
Magnolia Chicken, Pambansang Manok
Ads & Ends
Nanette Franco-Diyco
TALK ABOUT HERITAGE! The Magnolia Chicken brand team and Publicis JimenezBasic brought together three of the country’s Miss Universe winners —...
KFC Philippines appoints its own Filipino Colonel
Ads & Ends
Nanette Franco-Diyco
THE NEW CREATIVE agency of KFC Philippines, Ogilvy & Mather, launched for the first time what they call the Filipino Colonel...
Who say objections are good?
Getting The Edge In Professional Selling
Terence A. Hockenhull
THERE IS A tenet of selling that states that objections are a good thing because they show...
QC, the next wellness capital of Asia? City of the Stars eyes medical tourism...
By Nickky Faustine P. de Guzman, Reporter
QUEZON CITY aspires to be the “wellness capital of Asia,” said Mayor Herbert Bautista at the QC Medical...
Effective humor behind a serious product
Ads & Ends
Nanette Franco-Diyco
I HAVE BEEN noticing a few teaser ads on television that entice the viewer to follow the story on social media....
Can you trust a salesperson?
Getting the edge in professional selling
Terence A. Hockenhull
AS THE VALUE of a purchase increases, customers become increasingly concerned about wasting money, buying the wrong...
Singapore Airlines faces tough competition, looks to expand
SINGAPOREAN FLAGSHIP carrier, Singapore Airlines (SIA), is celebrating its 70th anniversary with “more innovations and enhancements” in order to grow further in an increasingly...
NBA opens official online store in the PHL
SHOPPING FOR authentic National Basketball Association (NBA) merchandise in the country has been made easier with the recent launch of NBAStore.com.ph, the first official...
Cetaphil credits word-of-mouth for double-digit growth
TEXAS-BASED SKINCARE brand Cetaphil celebrates its 20 years since entering the Philippine market by strengthening their marketing efforts to include TVCs to sustain the...
Manulife weds creativity and marketing
Ads & Ends
Nanette Franco-Diyco
THERE ARE three new Manulife ad films on Facebook and YouTube. Each involves and captivates the viewer in such different creative...