Maoris hacked off at haka exploitation
WELLINGTON — The haka is best known to rugby fans as the spectacular pre-match challenge issued by the All Blacks — but it’s also...
Spectacular digital art lotto
ADS & ENDS
NANETTE FRANCO-DIYCO
HAS ART TOUCHED our hearts in one way or another? I remember one summer when my daughter and I seriously undertook...
Tracing the steps of the modern shoppers’ journey
MUCH OF THE WORLD now revolves around a combination of offline and online action. Of course, that includes consumer behavior, something brands seem to...
Boxing clever: used shipping containers fill gap in South African retail
JOHANNESBURG — A short drive west of Johannesburg on the edge of a fading bohemian high street stands 27 Boxes, a mosaic-colored retail center...
Shell launches ‘Do More’ campaign
Ads & Ends
Nanette Franco-Diyco
DRIVING FROM MAKATI to White Plains nowadays takes an average of two hours at peak times. In the name of...
More about proposals and presentations
Getting The Edge In Professional Selling
By Terence A. Hockenhull
AS WE MENTIONED last week, the person who asks for a proposal will very often attach a note...
LUX returns with ‘Perfumed Bath Collection’
AFTER SEVERAL YEARS not in the Philippines, LUX (one of Unilever’s personal care brands) has returned to the local market with the introduction of...
Coke bottle and art on tour
AS ONE of the world’s most recognized shapes turns a century old this year, The Coca-Cola Company (Coca-Cola) decided to launch a 15-country tour...
Nido’s heritage trumpeted
Ads & Ends
By Nanette Franco-Diyco
THREE TIMES a week at the Ateneo, my students in my advertising classes — composed of juniors and seniors in...
Proposals and presentations
Getting The Edge In Professional Selling
By Terence A. Hockenhull
LIKE MANY SALES MANAGERS, I am scurrying around trying to scrape together some additional sales to...
This is Macy’s idea of a Millennial Wonderland
SELFIE WALLS! Wearables! 3-D printers! The newly renovated basement at Macy’s massive flagship store in New York City’s Herald Square is full of millennial...
Prestige Lifestyle statement in SM Malls
Ads & Ends
By Nanette Franco-Diyco
I must congratulate the product development group of SM Malls for conceiving and quietly executing this excellent strategy.
MY FRIEND Ella...