Turkish firm fined over commercial ‘insulting’ national yoghurt drink
TURKEY’S state-owned tea production company has been fined by President Recep Tayyip Erdogan over a TV commercial deemed insulting to ayran, the country’s yoghurt-based...
SeaWorld to do away with orca show after brand, attendance take hit
LOS ANGELES — US theme park SeaWorld announced Monday that it planned to phase out its signature orca show, which has come under intense criticism...
The AlDub hype captures product advertising
ADS & ENDS
NANETTE FRANCO-DIYCO
THE DUO first appeared on TV only 4 months ago. It’s been called a phenomenon, the way they have almost instantly captivated...
Buzz beats flavor when LVMH sells its image-conscious champagnes
THE MARKETING of fine French wine usually involves making potential customers want to taste it. They’re supposed to anticipate experiencing in the bottle what...
Mobile technology and targeted marketing barge in on holidays
LONDON -- Thumbing through guide books for restaurant and shopping tips while on holiday could soon be a thing of the past, thanks to...
How the US ad industry plans to fight online fraud
THE ONLINE advertising industry is taking another shot at tamping out the fraud that costs it more than $6 billion a year. The four...
Etsy third-quarter sales miss estimates as competitors move in
ETSY, INC. reported third-quarter revenue that fell short of analysts’ estimates, signaling that the online marketplace for handmade and vintage goods is struggling to...
Selecta’s core values
ADS & Ends
Nanette Franco-Diyco
EVERY YEAR, as we celebrate All Saints Day, one of my best friends has their maids begin distributing a cup...
The next big thing in Korean beauty: muscles
SEOUL — Looks no longer center only on the face in beauty-obsessed South Korea, where more women are hitting the gym to improve muscle...
Activision bets you will want to watch pros play video games
Activision Blizzard, Inc., the largest US-based video game creator, is forming a division to target the fast-growing business of eSports, where video game players...
Dog actors in Modess commercial
Ads & Ends — Nanette Franco-Diyco
A new hire joined the creative department of a multinational ad agency straight from an extended vacation in Europe....
The impact of budgets
Getting The Edge In Professional Selling — Terence A. Hockenhull
What can a salesperson do when a customer rejects a suggested product based on cost?
One...