KEVIN LOVE, who plays center for the Cleveland Cavaliers of the National Basketball Association (NBA), is clothing brand Banana Republic’s new brand ambassador.
“Banana Republic is excited to announce that power forward and gold medalist Kevin Love will be the brand’s inaugural style ambassador. The partnership marks the first time Banana Republic has teamed up with a pro basketball player,” the brand said in a press release.
Banana Republic said the three time NBA All-Star first posted a teaser across his social channels, @KevinLove, inviting fans to guess about his newest project. Then, 48 hours later, he revealed the news with a behind-the-scenes snapshot on set at Banana Republic’s spring campaign shoot.
“In 2016, Love will continue to bring an energetic perspective to Banana Republic, offering a fresh way to engage with customers and his fans,” the press release stated.
Aimee Lapic, Banana Republic senior vice-president and general manager of customer experience, was quoted saying: “Kevin embodies the confidence and optimism our customers find inspiring. He expresses the best version of himself with everything he does, which makes Kevin a natural brand ambassador for fans and customers alike.”
The brand said in its press release that Mr. Love will showcase the versatility and quality — both said reflected in his everyday life — of Banana Republic’s men’s collection. He will engage with consumers “across multiple channels,” the release stated.
“Banana Republic is such a classic brand, and I am excited to be chosen as the first athlete ambassador for the brand,” Mr. Love was quoted saying.
“Since I am always on the move, it is important that my clothes are not only stylish, but are functional as well. Banana Republic absolutely hits the mark on both.”
To kick off the partnership, Mr. Love will be featured in Banana Republic’s Spring campaign, which debuts across all brand channels when the Spring 2016 collection will be available in stores and on BananaRepublic.com.
