“Zarah Juan, a local social enterprise, upcycles discarded campaign tarpaulin material into fashionable tote bags.
The initiative began after the 2022 presidential elections, when Zarah D. Juan, the creative director, saw potential in the discarded campaign tarpaulins—materials that would have otherwise been unusable or ended up in landfills.
“”I said, okay, why don’t we create a design that is fresh and innovative in a way that people would enjoy and use every day?,” Ms. Juan said in an interview.
“”So I was very ambitious in thinking that if we created a bag out of tarp bags, we would be able to help the environment.”
Interview by Edg Adrian Eva
Video editing by Jayson Mariñas
