SEEN AS A KEY move to accelerate its growth this year, Jetour Auto Philippines, Inc. (JAPI) has officially joined the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), the country’s largest auto industry organization. Jetour became CAMPI’s 15th associate member — joining 22 other brands.
In a meeting between CAMPI President Atty. Rommel Gutierrez and JAPI Managing Director Miguelito Jose formalizing Jetour’s membership, Atty. Gutierrez said he “sees the potential of Jetour Auto Philippines,” and that the brand could help CAMPI achieve its goals for the year.
“Our outlook for the industry is positive. We want to (sell) 468,300 vehicles, maintaining the momentum of the 9% growth of the industry in 2023,” he maintained.
For his part, Mr. Jose averred that membership in CAMPI opens up even bigger avenues of growth for JAPI. “Being a CAMPI member elevates JAPI’s standing in an industry that is getting even more competitive. CAMPI is the country’s most recognized organization in the automotive industry, and the world’s most popular and trusted brands are either members or associate members. To become part of this illustrious group in an effort to reach an all-time-high industry sales mark is an opportunity not to be missed,” he said.
JAPI projects to grow its vehicle sales from 1,018 units sold in its first nine months of operations in 2023 to 3,700 units (including 700 electric vehicles) by the end of this year. In addition, it has initiated a dealership network expansion program for 2024 that would see its number of dealerships and showrooms double — from five to 10 in Metro Manila, and from seven to 14 in the provinces.
JAPI has also been invited to participate in the Philippine International Motor Show (PIMS) to be held from Oct. 24 to 28. The biennial event is CAMPI’s premier auto show that exhibits its members’ products, models, services, and other technologies related to automobiles. For PIMS 2024, JAPI is set to display the brand’s “stylish, unique, intelligent, spacious, and multi-functional SUVs, C-SUVs, and EVs,” which consist of the Jetour X70 Journey, Travel, Sport, and Plus; the Jetour Dashing gasoline-powered SUV; the Jetour Ice Cream EV; and the recently launched limited-edition Jetour Dashing Symphony.
The Jetour brand was established in 2018 in Wuhu, China, as part of Chery Automobile Co. Ltd., the automobile business of Chery Holding Group, which was opened in 1997 and now has diversified into automobiles, automobile parts, finance, real estate (automobile camping), modern service industry, and shipbuilding.
