AC MOTORS showed its support for “the most creative and moving minds in the local and international art scene” at the Art Fair Philippines 2020 over the weekend at The Link in Ayala Center, Makati City. The company’s space at the fair showcased the work of Filipino-American artist James Clar. Using laser lights, Mr. Clar created “fully immersive and engaging light environments that explore perceptions of reality, time and space,” according to an AC Motors release. The artist’s work focuses on the effects of technology on human lives.
Laser, an acronym for “light amplification by stimulated emission of radiation,” has been used in the manufacturing, medical, military and law enforcement, and in the entertainment sectors. In the automobile industry, laser lights (a thousand times more powerful than the latest LEDs) are now being used in headlamps of premium cars “by using a blue laser to produce highly directional white light.”
Mr. Clar lives alternately in New York and Tokyo and maintains productions in those cities, in addition to Manila. He studied film at New York University, then went on to obtain his masters at NYU’s Interactive Telecommunications Program before moving from screen-based work to start working directly with light, creating sculptural lighting pieces. He developed his own systems with which to manipulate light, and discovered he could create unique visual displays, as well as “circumvent the limitations of screen-based work, namely resolution and two-dimensionality.”
In Art Fair Philippines 2020, Clar’s play on laser lights and his work’s portrayal of automotive technology as a medium of communication focused on the “evolving public perception of motoring and mobility, especially in this age of conservation and sustainability where precise and ultra-focused engineering and designs are required of man-made systems to achieve efficiency in time and resources… It is this new age that AC Motors’ six automotive brand partners envision themselves to thrive in, which is why Clar’s representation in this year’s Art Fair Philippines hopes to showcase AC Motors’ focused vision in this sustainable light.”
Formerly known as AC Automotive, AC Motors is now 32 years old and counts 32 wholly owned dealerships comprising its six brand partners: Volkswagen, Kia, Maxus, KTM, Honda and Isuzu. AC Motors is a member of the country’s oldest business house, Ayala, under its industrial technology arm AC Industrials.
Art Fair Philippines, now on its eighth year, is “a premier platform for exhibiting and selling the best in modern and contemporary Philippine visual art, making it accessible to enthusiasts and to those who want to discover one of Southeast Asia’s most exciting art landscapes.”
For more information about the AC Motors companies, visit volkswagen.com.ph, kia.com/ph, maxus.com.ph, ktm.ph, hondamakati.com.ph, and, isuzuautodealer.com.ph.
