FRESH FROM the Manila launch of its stylish modern iteration of one of its most iconic diesel workhorses late last month, Isuzu Philippines Corporation (IPC) then headed to Cebu City — the “Queen City of the South” — to showcase to Visayans the new D-MAX LS-A pickup last weekend at the SM Cebu Seaside Mall.
The event also kicked off IPC’s “Tough Enough” lifestyle campaign for the D-MAX LS-A with the D-MAX 4×4 public test drive at the open parking grounds of the mall. The test drive demonstrated the durability, fuel efficiency, and overall value for money of the D-MAX LS-A 4×4 variant, highlighting the pickup’s complete package of features that cater to the modern Filipino lifestyle, which maximizes the best qualities of the urban professional and the weekend adventurer.
The formal launch of the D-MAX LS-A for the region was held later in the afternoon at the mall’s Mountain Wing Atrium. IPC President Hajime Koso described that, “the D-MAX LS-A represents nearly century of Isuzu’s experience and innovation in the design, engineering, and workmanship of diesel-powered utility vehicles. The D-MAX LS-A is infused, as well, with features that address the demands of a market that value both hard work and play, business with leisure.”
At the heart of the D-MAX LS-A is the powerful and fuel-efficient 4JJ1-TCX 3.0-liter 4-cylinder Blue Power Diesel engine with VGS turbo intercooler that generates 177ps and 380Nm of torque. Initially available as a 4×4 variant, Isuzu will also offer its 4×2 variants in the coming months. Both variants will have an option for either 6-speed automatic transmission with sequential shift or the 6-speed manual transmission with gearshift indicator.
The powerplant and drivetrain, however, are just the starting points for what makes the new D-MAX LS-A perfectly suited for the evolving modern demands of the market. Boasting modern exterior styling, the D-MAX LS-A has a dark gray front grille and bumper, coupled with side step board and rocker panel, cargo extender and roof rails.
For occupant comfort and convenience, the D-MAX LS-A is equipped with an automatic climate control air-conditioning system, passive entry/push start-stop system, a 12V accessory socket, three USB charging ports, 15 storage compartments, and 10 cupholders.
The new D-MAX LS-A comes in the following colors: Cosmic Black, Sapphire Blue, Titanium Silver, Red Spinel, Splash White, Silky Pearl White.
With all the added features on the D-MAX LS-A, IPC announced that there will be a more competitive pricing for this variant.
