LIFESTYLE and streetwear line adidas Originals recently shored up its product range in the country with the launch of the updated version of the Nite Jogger.
An improved and updated iteration of the 1970s shoe with the same name, the latest Nite Jogger is being loosely described by many as a simple yet solid go-to shoe for one to express who they are, whether it is day or night.
Officially released in the country on April 11, the Nite Jogger is now available online and in adidas stores for P7,500.
Key features of the shoe are an upper made up of nylon ripstop and mesh for more breathability, suede and reflective overlays for high visibility especially at night, Boost midsole and rubber outsole.
To highlight what the latest edition of the shoe is all about, adidas hosted a Nite Jogger House Party on May 3 at Dulo MNL in Poblacion, Makati, where style, photography, and art creators came together.
Popular fashion and travel blogger Laureen Uy, Sole Movement founder and long-time sneakerhead Martin David, and Commonwealth owner and entrepreneur Michael Concepcion were at the event and counted themselves as among the fans of the Nite Jogger, particularly for its comfort and how it goes practically with everything.
“What I like about the shoe is that it is what it is. It is not trying to do a lot but you can see a lot of inspiration from the archive details and they went through the history of adidas. They applied the Boost technology which is great. I think it’s a pretty straight-forward shoe,” said Mr. Concepcion at the Creator Talks, which was part of the Night Jogger event.
Also at the house party was the Style Run, where guests got to style and photograph the Nite Jogger in day and night scenarios with the best styled Nite Jogger look winning a shopping spree worth P50,000 in adidas.
A night photography session by fashion and style photographer Andrei Suleik was also held. — Michael Angelo S. Murillo