APPOINTING male ambassadors for Korean beauty brands is more common than ever. Customers strolling through the Seoul shopping district of Myeongdong can attest that they are often lured into stores by men endorsers of make-up and skin care lines rather than their women counterparts. The strategy may have seemed odd several years back, but today it has become the norm, especially for Korean cosmetics.
SOME KOREAN pop groups — no matter how popular — have performed in the Philippines only once and without an insistent demand, they never managed to return. Not so in the case of the 13-member group, Seventeen, which can now boast of a three-sold-out-concert streak in Manila, a feat that only equally phenomenal bands such as BTS, EXO, and Super Junior have managed.