RECOGNIZING the appetite of football fans in this part of the world for up-to-date news on their favorite leagues and teams, the Asian Football Confederation (AFC) launched new features on its online site.
Described as a one-stop hub of the latest results in the leagues across all 47 of the AFC member associations (MAs), the-AFC.com now has a live score feature to give fans the opportunity to follow the latest table standings, fixtures and scorers.
The football body said further expansion is set that would cover video highlights, interviews, and close integration with the AFC’s digital streaming platform for MAs — mycujoo.
According to the AFC, the added features are suitable for Asian fans, who are among the most active and passionate in the world.
“Asia is home to the largest football ‘stadium’ on the planet. We are a diverse continent with some of the world’s most passionate fans and, with more than 10 time zones, football literally never sleeps in Asia,” said AFC General Secretary, Dato’ Windsor John as they unveiled the new features this week.
“The AFC’s Digital properties, including the-AFC.com, have undergone significant enhancement in the past two years. We are increasing our fan focus and this new feature further underlines our desire to grow the game,” he added.
The AFC said that since it started making enhancements on its Website in late 2017 it has seen “commendable growth” in traffic, with 34.3 million page views registered in 2018, an increase of almost 100 percent from the previous corresponding year.
In January 2019, the AFC outstripped last year’s Website numbers while 890.2 million fans engaged with the AFC Asian Cup UAE 2019 through the digital and social platforms.
With the latest enhancement, the AFC sees it complementing the growth in numbers some more. — Michael Angelo S. Murillo
