While much of the country is still unable to work due to the declaration of enhanced community quarantine in Luzon on March 16, businesses managing motorcycle-based services may consider partnering with on-demand services platform, MyKuya, as an Enterprise Partner.
MyKuya has seen a 300% rise in requests since the announcement of community quarantine in Metro Manila. These requests—mostly for personal shopping, grocery delivery, or an assistant on bike—are coming from users wary of checkpoints, long lines, and of course potential exposure to the COVID-19 virus.
Every user gets serviced by a polite, friendly kuya or ate—the on-demand service providers powering MyKuya—these are not the independent contractors you typically see in the gig economy. All kuyas and ates are employed by an Enterprise Partner. These partners provide the driver recruitment, training, and fleet management, while MyKuya brings the demand.
“It’s easy to talk about digital transformation, but the practical reality of doing so for an MSME is very difficult,” said Shahab Shabibi, founder of MyKuya. “By serving as their digital storefront, we can connect them with customers in desperate need of their services, providing them with a level of demand that helps them not only survive but thrive.”
Shahab says that the success of Enterprise Partners enables them to maintain and employ more workers, many of them recently laid off due to the lockdown
During this time of crisis, each partner also plays an important role in ensuring service continuity by keeping everyone safe. Enterprise Partners provide and regularly replenish the personal protective equipment (PPE) of kuyas and ates, while MyKuya assists them in case they have any trouble, such as difficulty passing through a checkpoint.
“On other platforms, you’re a driver or operator, and you’re that forever,” Shahab said. “There’s no chance to build something bigger. On MyKuya, we give them the tools and technology to not only be an individual operator, but to manage an entire fleet as an Enterprise Partner. In this way, we enable them to scale their business, the service to our users, and the number of jobs we create, effectively making the platform a growth engine for the Philippines.”
MyKuya’s roster of Enterprise Partners consists of companies that employ people with motorbikes who want to generate income and keep employees while core business is down, such as a restaurant chain with an in-house delivery fleet. Also included here are driver cooperatives, individuals or organizations that may not have a fleet but are willing to onboard and manage drivers (such as an influential community leader or local barangay), and even companies with an existing fleet of riders in need of a technology platform.
MyKuya serves as both demand aggregator and technology provider, offering robust enterprise-grade tools, such as real-time tracking of drivers, mechanisms for user reviews and ratings, and online payment, which is now not only a matter of convenience but of safety in the COVID-19 era.
“Before joining MyKuya, we used to only have 65 riders on our team. Now we have 200 riders,” said Lhen D. Dela Cruz, the co-owner of GoMoto Phils. “The demand and technologies provided by MyKuya has helped us grow, even amid this crisis. With remote tracking, the ability to chat with customers in real-time, and get access to ratings and reviews, we have been able to radically improve our service to our customers.”
Shahab says that new Enterprise Partners can go live with MyKuya in under 24 hours. “The time is now to collaborate with one another in the spirit of bayanihan,” he said. “Mobilizing more Enterprise Partners creates a virtuous cycle that benefits all Filipinos. With every new Enterprise Partner, we can help more Filipinos with their basic needs, create more jobs with additional kuyas and ates, and grow even more businesses,” he said.