Residential developers maintain positive outlook for 2021

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RESIDENTIAL PROPERTY developers are keeping an optimistic sales outlook this year, as they continue to use digital platforms for sales and marketing efforts.

In a statement, Greenfield Development Corporation (GDC) Executive Vice-President and General Manager Atty. Duane A.X. Santos said the company saw a rise in property sales last year, despite the economic slowdown.

He noted demand remains high for GDC’s residential projects, particularly in suburban areas.

“Now that working from home is the new normal, proximity to work and traffic may no longer be primary concerns. Sales for the suburban residential communities have returned to pre-quarantine levels and the buyers are predominantly the end users mostly for Pramana and Solen. The recently launched Trava, being a luxury development has started picking up in interest as well,” Mr. Santos said.

Pramana, Solen and Trava are masterplanned communities in Greenfield City, Sta. Rosa, Laguna.


“At the same time, sales for condominiums, particularly the ready-for-occupancy units, remained brisk when the enhanced community quarantine was lifted, and buying and selling activities were allowed again for the industry,” he added.

Bria Homes, Inc. (BHI) is likewise bullish on sales this year, as it expects the economy to begin recovering from the coronavirus pandemic.

The housing unit of Villar-led Golden Bria Holdings, Inc. is hoping the low interest rates, benign inflation and stable land prices will support the industry’s growth.

“Supply and demand curves for housing are at healthy levels, with an increase in investment demands from cities outside of Metro Manila. Filipinos have become increasingly appreciative of the fact that properties are real and tangible assets. Thus, apart from wanting to fulfill their dream of owning a home, they now look at property as smart investments for the long term,” BHI President Rizalito J. Rosales said in a separate statement.

BHI has over 50 Bria communities around the world, and is planning to roll out more projects this year.

“We encourage Filipinos seeking budget-friendly and well-designed homes to invest in a BRIA condominium or house and lot while real estate prices remain stable and steady,” Mr. Rosales said.

Both GDC and BHI have ramped up sales and marketing efforts on digital platforms.

GDC has reduced face-to-face interactions, providing virtual brochures via QR codes.

“Activities like move-ins, actual viewing of units, and appointments at the showroom are executed with utmost care. Our properties are also regularly maintained and sanitized for the safety and protection of its residents and guests. Health protocols and precautionary measures such as the wearing of face masks and observance of social distancing have also been put into practice,” GDC’s Mr. Santos said.

Bria also offered 360-degree virtual tours on its official website.