PREMIERE Horizon Alliance Corporation (PHA) has tapped real estate services firm Leechiu Property Consultants, Inc. (LPC) as the exclusive marketing agent for its West Palawan township project.
In a disclosure to the stock exchange on Monday, PHA said its tourism estate subsidiary West Palawan Premiere Development Corporation (WPP) signed a memorandum of agreement with LPC for the marketing of its 850-hectare master planned township in Puerto Princesa City.
“The agreement stipulates that LPC will assist WPP in identifying and selecting the ideal strategic partner for this new tourism hub with unspoiled beaches, a mere 30 minute ride from the Puerto Princesa international airport,” the company said.
WPP’s beachfront property in Nagtabon is being developed as an integrated tourism community. It is also expected to be the site of the first global hotel brand in Palawan.
“Horwath HTL, a global leader in tourism consulting has confirmed in a study conducted in the Nagtabon area, that global hotel brands are interested in seeking opportunities in Palawan and has specifically cited Nagtabon beach as an ideal location for a 5-star hotel brand,” PHA said.
At the same time, WPP also inked an agreement with MediPass, Inc. a Japanese marketing company, to be its exclusive marketing partner for the Nagtabon tourism development.
“Ongoing talks are being finalized as to the product that will be developed in the Nagtabon beach area that will cater to the Japanese market,” the company said.
PHA said WPP expects to generate over P500 million in revenue next year from lot sales and development. — CRAG
