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Aiming for 10,000 steps? It turns out 7,000 could be enough to cut your risk of early death

UNSPLASH

By Matthew Ahmadi 

Many Australians are walking for their permitted fitness activity during lockdown. Some, emerging from winter hibernation, are taking part in STEPtember — a global initiative to raise money for cerebral palsy services and research. 

The goal for participants is to reach 10,000 steps each day during the month of September. Indeed, 10,000 steps is the de-facto target around the world that many people associate with being fit, healthy and ageing well. 

Now, a new study says a lower — and more achievable — daily goal of 7,000 steps will still yield substantial health benefits. 

The 10,000-step benchmark originated from a marketing campaign rather than a specific health objective. A Japanese company (Yamasa Corporation) built a campaign for their new step-tracker off the momentum of the 1964 Tokyo Olympics. The pedometer’s brand name — Manpo-Kei means 10,000 step meter in English — and a new phenomenon was born. 

The new study from the US in 2,100 adults aged over 40 found that while 10,000 steps may well be an optimal health goal, adults can still achieve significant health benefits from only 7,000 steps per day. 

The researchers in the new study collected data using wearable sensors (triaxial accelerometers similar to those used in smartwatches and phones) and followed participants over a period of around 10 years. Researchers looked at the average step counts and analyzed the risk of death (after controlling for other factors that might influence the result, like poor health, smoking, and diet). 

Compared to adults who walked less than 7,000 steps per day on average, those who reached between 7,000 and 9,999 steps per day had a 60% to 70% lower risk of early death from any cause. The effect was the same for both men and women. But there wasn’t significant further reduction in the risk of early death for those who walked more than 10,000 steps. 

The effective step target might be even lower in older women. A 2019 study of 16,741 women with a mean age of 72 years found those who averaged around 4,400 steps per day had significantly lower mortality rates when they were followed up more than four years later, compared with the least active women in the study. 

The researchers found health benefits were not affected by walking pace (based on the peak steps per minute over a 30-minute period) or intensity (the total time with over 100 steps per minute). 

These findings corroborate a 2020 publication and further confirm the WHO’s 2020 physical activity report that tells us “every move counts.” Such messaging is echoed in Australia’s Move it campaign. 

Research has shown walking to increase our individual speed could be more important than absolute speed — emphasizing the goal to challenge ourselves while out walking for exercise. 

A large UK study shows prolonged lockdown conditions may limit our movement to 3,500 steps a day. And we know less physical activity not only affects physical health, but also mental health. 

Exercise during lockdown is considered an essential activity by national and international authorities — as important as obtaining food and medical care. 

For the millions of Australians in lockdown right now, this new study brings positive news and a more achievable goal for protecting their health. 

There is no one-size fits all when it comes to fitness. And there are many different innovative ways to stay active while we’re at home. 

For those people who don’t have mobility issues, walking provides therapeutic benefits and is an excellent activity for health. It is free of charge, expends energy at any pace, can be done all year round and is a habit forming activity. 

While it is estimated more than a quarter of the world’s population is physically inactive, an easy and achievable solution might be right on our doorstep. 

Whether we walk or do other physical activities, it is important we do so at a speed and intensity appropriate to our personal abilities and physical capacity. 

More research is needed to understand the potential long-term health benefits across the lifespan of light-intensity activities such as household activities like gardening, watering the garden or vacuuming. But evidence continues to affirm that stepping to the beat of your own drum can ensure health benefits, prevent premature death and set attainable benchmarks to make us want to keep active and motivated to continue. 

Public health messaging has emphasized the need to sit less and move more. Events like STEPtember add to heightened public awareness around the health benefits of physical activity and present an opportunity to focus on efficient ways to be active. 

Whether you take 7,000 or more steps a day, the most important message is every single step counts. — The Conversation 

 

Matthew Ahmadi is a postdoctoral research fellow at the University of Sydney, Australia. 

 

This article is republished from The Conversation under a Creative Commons license. Read the original article. 

Vietnam’s biggest city to keep virus curbs, flight resumption sought  

A MILITARY check point is seen during lockdown amid the pandemic in Ho Chi Minh, Vietnam, Aug. 23. — REUTERS/STRINGER
REUTERS

HANOI — Vietnam’s coronavirus outbreak epicenter Ho Chi Minh City will extend its restrictions, state media reported on Monday, as the capital Hanoi and several provinces sought an easing of curbs and the aviation authority proposed domestic flights resume.  

Ho Chi Minh City authorities said an extension until the end of September was necessary to isolate clusters, speed up inoculations and prevent hospitals being overwhelmed in the city of 9 million people.  

Although more than 1 million vaccine shots have been administered daily of late, Vietnam vaccination rate of 5.2% of its 98 million population is one of the region’s lowest.  

“Overall, Ho Chi Minh City will still be under restrictions for another two weeks,” state-run Dan Tri newspaper quoted city vice chairman Duong Anh Duc as saying.  

“Although in some districts of the city where the virus is being kept at bay, restaurants are allowed to open for takeaways and people can go out for food.”  

Vietnam has recorded more than 610,000 infections and 15,000 deaths, the majority of those since May. Business hub Ho Chi Minh City accounts for half of those infections and 80% of fatalities.  

Vietnam had until late April maintained one of the world’s best containment records. The current outbreak and movement curbs have impacted its manufacturing-led economy, with industrial output, exports and retail sales all down in August. The prime minister earlier warned of a long coronavirus battle for which lockdown and quarantine measures could not be relied on indefinitely.  

The capital Hanoi, the southern industrial hub Binh Duong and some provinces in the rice bowl Mekong Delta are seeking to gradually ease curbs, authorities said.  

The civil aviation authority has proposed to the transport ministry a resumption of domestic flights in three phases, state-run Nguoi Lao Dong newspaper reported, after a months-long suspension. — Reuters 

Britain begins world’s largest trial of blood test for 50 types of cancer

UNSPLASH 

LONDON — Britain’s state-run National Health Service (NHS) will on Monday begin the world’s biggest trial of Grail Inc.’s flagship Galleri blood test that can be used to detect more than 50 types of cancer before symptoms appear.  

The Galleri test looks at the DNA in a patient’s blood to determine if any come from cancer cells. Earlier diagnosis of cancers leads to dramatically increased survival rates.  

The NHS said it wanted to recruit 140,000 volunteers in England to see how well the test worked as part of a randomized control trial. Half of the participants will have their blood sample screened with the Galleri test right away.  

“We need to study the Galleri test carefully to find out whether it can significantly reduce the number of cancers diagnosed at a late stage,” said Peter Sasieni, professor of cancer prevention at King’s College London.  

“The test could be a game changer for early cancer detection and we are excited to be leading this important research.”  

Lung cancer is by far the most common cause of cancer death in the United Kingdom, accounting for around a fifth of all cancer deaths. Lung, bowel, prostate and breast cancers account for 45% of the United Kingdom’s cancer deaths, the NHS said.  

US life sciences company Illumina Inc. said last month it had completed its $7.1 billion acquisition of Grail. Illumina said it will operate Grail separately from its existing business. — Reuters

IAEA-Iran agreement raises hopes for fresh nuclear talks with US

Image via International Atomic Energy Agency

VIENNA — The UN atomic watchdog reached an agreement with Iran on Sunday to solve “the most urgent issue” between them, the overdue servicing of monitoring equipment to keep it running, raising hopes of fresh talks on a wider deal with the West.  

International Atomic Energy Agency (IAEA) chief Rafael Grossi obtained the agreement in a last-minute trip to Tehran he called “constructive” before a meeting of his agency’s 35-nation Board of Governors this week at which Western powers were threatening to seek a resolution criticizing Iran for stonewalling the IAEA.  

A resolution risked an escalation with Tehran that could kill the prospect of resuming wider, indirect talks between Iran and the United States on reviving the 2015 Iran nuclear deal, aimed at keeping Iran at arm’s length from being able to develop a nuclear weapon if it chose to. It denies ever wanting to do so.  

Those talks stopped in June, and Iran’s hardline president, Ebrahim Raisi, took office in August. Western powers have urged Iran to return to negotiations and said time is running out as its nuclear program is advancing well beyond the limits set by the deal, which Washington abandoned in 2018.  

“This is not a permanent solution, this cannot be a permanent solution. This has always been seen, for me at least, as a stopgap, as a measure to allow time for diplomacy,” Mr. Grossi told reporters at Vienna airport after his trip.  

He added: “We managed to rectify the most urgent issue: The imminent loss of knowledge we were confronted with until yesterday. Now we have a solution.”  

The coordinator of the now-stalled nuclear talks, European Union political director Enrique Mora, said on Twitter that the agreement “gives space for diplomacy,” adding it was crucial for the talks to resume as soon as possible.  

The 2015 agreement introduced monitoring of extra areas of Iran’s nuclear program beyond those supervised under Iran’s core legal obligations to the IAEA. Iran said in February it was abandoning that monitoring, which covers areas like the making of parts for centrifuges — the machines that enrich uranium.  

Concerned that without monitoring of those areas, Iran could secretly siphon off unknown quantities of equipment and material that could potentially be used to make a nuclear weapon, Mr. Grossi had previously reached agreement with Tehran for it to keep servicing the equipment, although Iran later abandoned that too.  

That equipment must be serviced every three months to make sure its memory cards do not fill up and there are no gaps in the monitoring. With three months having passed more than two weeks ago, the agreement came as time was running out.  

Mr. Grossi stopped short of saying that so-called continuity of knowledge had been maintained but said the agreement gave the IAEA the technical means it needed.  

“The reconstruction and the coming together of the jigsaw puzzle will come when there is an agreement at the JCPOA level, but at that time we will have all this information and there will not have been a gap,” he said, referring to the 2015 deal by its full name, the Joint Comprehensive Plan of Action.  

The servicing of the monitoring equipment will start “within a few days”, Mr. Grossi said, adding that even cameras damaged and removed from a centrifuge workshop that was the victim of suspected sabotage in June would be replaced.  

MORE PROBLEMS AHEAD 
The agreement did little to resolve another issue between the IAEA and Iran — Tehran’s failure to explain uranium traces found at three undeclared former sites. Mr. Grossi said Iran had invited him to return soon and he expected to meet the country’s “highest authorities.”  

“This may take time. It’s not heroic but it’s much better than any alternative,” he said of efforts to resolve that issue.  

Diplomats said the United States and its European allies had not yet decided whether to seek a resolution against Iran at the IAEA Board of Governors meeting, which starts on Monday.  

“Clearly a resolution is less likely now,” one Vienna-based diplomat said.  

While describing Iran’s “concessions” on monitoring as “very modest,” Eurasia Group analyst Henry Rome said “they will almost certainly be sufficient to avert censure at this week’s Meeting.” — Francois Murphy/Reuters  

After the ‘bazooka,’ Bank of Japan dismantles the work of its radical chief

WIKIPEDIA.ORG

TOKYO — After years of shock-and-awe stimulus, the Bank of Japan (BoJ) is quietly rolling back radical policies introduced by its bold chief Haruhiko Kuroda and pioneering controversial new measures that blur the lines between central banking and politics.  

The unwinding of Japan’s complex policy is driven by Deputy Governor Masayoshi Amamiya, insiders say, a career central banker considered the top contender to replace Governor Kuroda whose term ends in 2023.  

Mr. Amamiya and his top lieutenant Shinichi Uchida have worked behind the scenes to make Mr. Kuroda’s complicated policy framework — a product of years of unsuccessful attempts to revive stagnant consumer prices — more manageable, and eventually return Japan to more normal interest rate settings, even as the economy struggles with the pandemic.  

The BoJ’s dwindling monetary options mean the two ambitious technocrats are instead pushing the bank into schemes bordering on industrial policy, such as those designed to encourage bank sector consolidation and green finance.  

The most decisive and latest swing in policy direction, though not formally communicated, came in the BoJ’s March meeting when it announced it would no longer commit to a fixed program of risky asset purchases, an inconspicuous sign it was slowing its monetary support.  

“With the March move, the BoJ laid the groundwork for an eventual policy normalization,” said a close associate of Mr. Kuroda with knowledge on the central bank’s policy deliberations.  

This account of events around the March meeting is based on interviews with more than two dozen incumbent and former central bank and government officials, ruling and opposition lawmakers and academics with direct or indirect knowledge of monetary policy decisions. The BoJ declined to comment for the story and declined a request by Reuters for interviews with Messrs. Amamiya and Uchida.  

“The current stimulus can’t stay forever and must be rolled back at some point,” said a former BoJ policy maker who was involved in the March decision. “That’s always in the mind of career central bankers.”  

Officially, the change in March was aimed at extending the lifespan of stimulus policies championed by Mr. Kuroda, the man once seen as a bold visionary who could shock the economy out of deflation with his “bazooka” asset-buying program.  

However, insiders say there was another motive: to pave the way for an eventual retreat from these very policies.  

While that intention was hidden from markets, it would mark a symbolic end to Mr. Kuroda’s bold experiment based on the text-book theory that forceful monetary action and communication can influence public price expectations and drive inflation higher.  

“It’s as if the BoJ is trying to prove itself by doing something new all the time,” said former BoJ deputy governor Hirohide Yamaguchi. “What’s become clear is that the BoJ can’t affect and mold public mindset like jelly.”  

Prime Minister Yoshihide Suga’s decision to step down this month could make questions around BoJ communication, ultra-loose policy and Mr. Kuroda’s eventual successor hot issues for Japan’s next leader.  

Once seen as a symbol of decisive monetary easing, Mr. Kuroda appears to be taking a back seat with recent BoJ forecasts predicting inflation will miss the bank’s elusive 2% target well beyond his term ending in 2023.  

He has also acknowledged the need to address the strains ultra-low interest rates have on financial institutions.  

Only half of his six speeches so far this year were about monetary policy, in contrast to his first year as governor in 2013, when all but two of his 15 speeches focused on monetary policy.  

With his emphatic advocacy for 2% inflation fading, Mr. Kuroda is writing a memoir touching on topics ranging from encounters with various overseas policy makers, to pizza he ate during a business trip to Naples, according to his associates.  

“He probably enjoys reading books on philosophy more than chairing board meetings,” one said jokingly of the bookish governor.  

UNSCRAMBLING EGGS  

The planning for an eventual exit from Kuroda-era stimulus remains closely held and has not been part of the bank’s official communication.  

But a gradual retreat has been under way since 2016, when the BoJ replaced a pledge to pump money at a set pace with a policy controlling interest rates.  

A fan of classical music known as “Mr. BoJ” for drafting numerous monetary easing schemes, Amamiya has since early last year been orchestrating a more concerted rollback of the very stimulus he helped Mr. Kuroda create.  

Details would be worked out by Mr. Uchida, who, like Mr. Amamiya, has been groomed to move up the BoJ ranks armed with “a wealth of ideas and an extremely sharp mind,” say people who have worked with or under him.  

The challenge was to mitigate the rising cost of prolonged easing to financial institutions, without giving markets the impression the BoJ was headed for a sharp exit from easy policy.  

Mr. Amamiya gave the go-ahead to a controversial scheme unveiled in November, under which the BoJ pays 0.1% interest to regional lenders that boost profits or consolidate.  

It was a nod to complaints from regional banks the BoJ’s negative rate policy was narrowing already thin margins, and reflected concern among policymakers that chronically low rates could destabilize the banking sector.  

“It’s essentially a scheme to compensate regional banks for the blow from negative rates,” one source said.  

By mid-2020, the bureaucrats were also debating ways to address what has been their biggest headache: the BoJ’s huge holdings of exchange-traded funds (ETF) that exposed its balance sheet to potential losses from market swings.  

For years, the government relied on the BoJ to set a price floor for Japan’s stock market, discouraging central bankers from ditching a pledge to purchase ETFs at a set pace.  

But as stocks kept rising, the political mood shifted. Lawmakers began to complain about the distortion the BoJ’s huge presence was causing in the share market.  

Last year, an opportunity arose: after ramping up buying to ease market turbulence caused by the pandemic, the BoJ began to scale back purchases and found markets taking the tapering in stride.  

That convinced BoJ officials the bank could terminate buying without upending markets, as long as it gave assurances that it would still intervene in times of crisis.  

“The BoJ made an absolutely right decision by starting with an ETF taper in heading toward an exit from easy policy,” said former trade minister and opposition heavyweight Banri Kaieda, who was once a vocal proponent of aggressive monetary easing.  

BLURRED LINES  

The next step would be to raise interest rates — the first hike since 2007 — and mop up excess cash from the market.  

The March move laid the groundwork for that step. But a rate hike could take years due to subdued inflation and will likely be left to Mr. Kuroda’s successor, sources say.  

“If the BoJ is lucky, the debate [on raising rates] could begin from around 2023,” former BoJ executive Eiji Maeda told Reuters.  

“But this won’t be policy normalization. It will merely be a shift away from an extraordinary stimulus towards a more sustainable monetary easing,” said Mr. Maeda, who was involved in the drafting of the current stimulus.  

Selling the BoJ’s huge ETF holdings will be even tougher. While bureaucrats have internally brainstormed ideas, there is no consensus on when and how this could be done, sources say.  

To be sure, policy makers both inside and outside the BoJ say stimulus of some kind is still needed to support the struggling economy, and that is unlikely to change when Mr. Suga steps down.  

That would leave the central bank in a holding pattern, even as its global peers eye exits from crisis-mode stimulus, and force the BoJ to use unconventional initiatives outside the monetary toolbox to juice the economy.  

Those include a scheme unveiled in July, which offers cheap funds to banks that lend to activities aimed at battling climate change.  

That plan meshes with Suga’s pledge to make Japan carbon-neutral by 2050, a sign the BoJ is controversially aligning its policy with government priorities.  

Such a proposal is typical of Mr. Amamiya, who knows which way the political wind is blowing and can adapt flexibly to shifts in popular opinion, say people who have worked with him.  

“We ought to avoid intervening in asset allocation as much as possible. But there’s no simple, ever-lasting line you can draw on what’s acceptable or not,” Mr. Amamiya said in July.  

“As economies become more sophisticated … the requirements of economic policy become more complex and difficult too.”  

Such forays into quasi-government policy highlight the BoJ’s current lack of conventional policy ammunition and take it into uncharted waters politically.  

Miyako Suda, a former BoJ board member, said many of the bank’s new programmes leave it with less autonomy over when to withdraw stimulus than they have with conventional policy tools.  

“It’s no longer a decision the BoJ alone can make,” she said. “When the government and the BoJ are working side by side heading for the same direction, things go fine — the problem is when the two part ways.” — Leika Kihara/Reuters

As West ponders aid for Afghanistan, China and Pakistan quick to provide relief

ISLAMABAD — As international donors gather in Geneva on Monday to discuss humanitarian relief for Afghanistan under Taliban rule, neighbors China and Pakistan have already reached out with aid and discussions of future assistance.  

The economy in the war-torn country is in crisis and a humanitarian crisis is looming, experts say.  

Yet the United States and other Western nations are reluctant to provide the Taliban with funds until the Islamist militant movement provides assurances that it will uphold human rights, and in particular the rights of women.  

The country’s roughly $10 billion in foreign assets, held overseas, are also frozen.  

“The understandable purpose is to deny these funds to the de facto Taliban administration,” Deborah Lyons, the UN Secretary General’s special representative for Afghanistan, told the UN Security Council this week.  

“The inevitable effect, however, will be a severe economic downturn that could throw many more millions into poverty and hunger, may generate a massive wave of refugees from Afghanistan, and indeed set Afghanistan back for generations.”  

Another possible effect could be to drive Afghanistan closer to its neighbors and close allies Pakistan and China, who have already sent planeloads of supplies to Afghanistan. They have also signaled they are open to ramped-up engagement.  

China announced last week it would send $31 million worth of food and health supplies to Afghanistan, among the first foreign aid pledges since the Taliban took power last month.  

Pakistan last week sent supplies such as cooking oil and medicine to authorities in Kabul, while the country’s foreign minister called on the international community to provide assistance without conditions and to unfreeze Afghanistan’s assets.  

MINERALS AND MILITANCY  

Pakistan has had deep ties with the Taliban and has been accused of supporting the group as it battled the US-backed government in Kabul for 20 years — charges denied by Islamabad.  

China, with a strong alliance with Pakistan, has also been engaging with the Taliban. Some analysts said it was enticed by the country’s mineral wealth, including large reserves of lithium, a key component for electric vehicles.  

China has also expressed concern about militancy that could spill over from Afghanistan across its border, which it wants the Taliban administration to help contain.  

Beyond humanitarian aid, some experts and officials in the region say China’s huge Belt and Road Initiative (BRI) could provide Afghanistan with long-term economic viability. One possibility is Afghanistan joining the China-Pakistan Economic Corridor (CPEC), a central part of the BRI, under which Beijing has pledged over $60 billion for infrastructure projects in Pakistan, much of it in the form of loans.  

“The Taliban would welcome joining CPEC, China would also be very happy,” said Rustam Shah Mohmand, Pakistan’s former ambassador to Afghanistan.  

China has not made any comment on the BRI but Foreign Minister Wang Yi has said Beijing is ready to actively discuss the resumption of China-Afghanistan freight trains and facilitate Afghanistan’s interaction with the outside world, especially its access to humanitarian supplies.  

Pakistan’s foreign office and a Taliban spokesperson did not immediately respond to request for comment.  

TALIBAN, CHINA TALK — SOURCE  

Taliban leaders in recent weeks have said they want good relations with China.  

A senior Taliban source said discussions have taken place with China in Doha about possible investment opportunities. China is interested in mining in particular but any activity in the sector will be open to tender, the source said.  

“The Taliban welcomes foreign investment that will benefit the country,” he said.  

Two sources in Afghanistan and Pakistan familiar with the matter said China had been proactively encouraging Afghanistan to join CPEC for years but had been met with a non-committal response from the previous US-backed government.  

The Taliban, with a need for economic stimulus and international recognition, seems more keen.  

“The best way forward and the immediately available alternative option for Afghanistan’s economic development is CPEC, which includes Pakistan and China,” said Mushahid Hussain Sayed, a Pakistani senator and former chairman of the China-Pakistan Institute.  

“The new administration in Kabul would also be receptive to this and they are keen on it.”  

For China, though, which already has mining interests in Afghanistan that have struggled to get off the ground, any further investment would come with risks attached, given the uncertain security situation in the country.  

“Absolutely the security and stability of Afghanistan is also of importance to China,” said Wang Huiyao, president of the Centre for China and Globalisation, a think-tank.  

“But also links to Central Asia and the connectivity through the Belt and Road, it’s all related for the regional stability and prosperity…There’s a stake there for China.” — Charlotte Greenfield/Reuters   

PLDT and Smart’s UNGC report underscore progress on ESG commitments

Aligned with their sustainability purpose of connecting and empowering Filipinos everywhere, the Philippines’ largest fully integrated telco provider PLDT Inc. (PLDT) and its wireless arm Smart Communications, Inc. (Smart) substantiated the Group’s commitment to the United Nations Global Compact (UNGC) in its first Communication on Progress (CoP) report. The report documents the two companies’ progress towards incorporating UNGC Principles and the UN Sustainable Goals in the business.

PLDT and Smart President and CEO Alfredo S. Panlilio gave a Statement of Continued Support in the company’s first UNGC Communication on Progress report.

PLDT and Smart made their initial commitment to the UNGC in 2020, and are the only Philippine telco with Participant status under the world’s largest voluntary corporate sustainability initiative. A tier higher than Signatories limited to local engagement, PLDT and Smart’s Participant status allows them to actively engage with the UNGC at the global level. They join over 9,500 companies in over 160 countries which committed to support sustainable business practices in line with the Ten Principles of the UNGC. These Principles, which reflect universal sustainability values, cover human rights, labor, environment and anti-corruption.

“Sustainability is one of our key business fulcrums. Thus, we reaffirm our support of the UNGC’s Ten Principles. We believe that a principles-based approach to sustainability is fundamental in taking a shared responsibility for building a better world,” said Al Panlilio, PLDT & Smart President and CEO.

The UNGC developed the Principles to help guide companies in transforming the world we live in. They serve as a blueprint in shaping a global culture which aims to end poverty, protect the planet and ensure that all people enjoy peace and prosperity.

PLDT and Smart’s first CoPs describe the companies’ actions to continually improve the integration of the Global Compact and its Principles into the business strategy, culture and daily operations. It also outlined how PLDT and Smart are carrying out their fundamental business responsibilities in the areas of human rights, labor relations, environmental protection and fighting corruption.

PLDT and Smart included in their CoPs the various Covid-19 response efforts undertaken, as well as the Group’s Child Safeguarding Policy, aimed at protecting Filipino children online. The policy is a result of the Group’s continuing partnership with UNICEF and the corresponding implementation of the globally recognized Children’s Rights and Business Principles framework.

The Group also reported that the concept of sustainability was introduced to the fundamental supply chain requirements of competitive quality, cost, service, and delivery with the incorporation of Sustainability Guidelines in the Vendor Conforme Sheet. The CoP also mentioned the Group’s participation in the UNGC’s Statement from Business Leaders for Renewed Global Cooperation, which is an expression of the companies’ commitment to demonstrate ethical leadership and good governance.

“We are in the process of undertaking a mapping of our sustainability targets and actions vis-a-vis the Ten Principles. We are proud of the accomplishments we documented in our first CoP and look forward to reporting continued progress in subsequent reports, underscoring our commitment to the UNGC,” said Melissa Vergel De Dios, head of PLDT’s Corporate Sustainability Office.

PLDT’s commitment to UNGC Principles underscores group-wide support to the United Nations Sustainable Development Goals, with UNSDG #9 Industry, Innovation, and Infrastructure as its SDG anchor.

For a copy of the CoP reports, please visit the sites: https://www.unglobalcompact.org/participation/report/cop/create-and-submit/active/454237

https://www.unglobalcompact.org/participation/report/cop/create-and-submit/active/453557

For more information on PLDT and Smart’s sustainability initiatives, send an email to sustainability@pldt.com.ph


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[B-SIDE Podcast] The science of sound: using music in marketing 

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You are what you listen to. By analyzing the songs that are on heavy rotation on your playlist, music solutions agency Homonym can give brands a picture of who you are: from the shampoo that you use on your head to the shoes that you wear on your feet.  

“To us, sonic branding, or the sound part of your branding, is very important because that’s the only way you can make [people] feel. … Audio makes you feel,” said Mike L. Constantino, founder of Homonym. 

In this B-Side episode, he explains to BusinessWorld reporter Brontë H. Lacsamana how audio data can help brands reach their target market using as an example Nissan’s 2020 X-Trail ad campaign.  

Based on Homonym’s research, the marketing push for the X-Trail, described on the Nissan website as “an SUV with muscular styling,” used “Money for Food” by petite singer-songwriter Barbie Almalbis in its spots.  

Homonym was founded in 2016 as a one-stop shop for artists who need advice on monetizing their art, and agencies that want an endorser to sing or become a musical brand ambassador.  

“They call us,” said Mr. Constantino.  

TAKEAWAYS 

 Visuals make you think. Music makes you feel.  

Audio data can help brands, and agencies and event organizers connect to their target market. 

Homonym commissions studies that provide insight into how the music habits of Filipino consumers relate to their age, gender, and lifestyle and brand preferences.  

This data helps build a sonic identity, which involves brand harmonization and audience tuning — fancy words that mean determining a brand’s essence and tuning it with the tastes and preferences of the target market. After that, music psychology and even neuroscience come into play to determine the right fit.  

This is how Homonym landed on Ms. Almalbis as the ideal artist for the Nissan X-Trail campaign, which targeted females of a certain age group.  

“Every human that was ever born, from 14 to 24 years old — that’s when they develop their personality, their identity. And music is a big part of that,” said Mr. Constantino.  

Music makes an indelible mark on females at age 11 to 13; for males, the age is 14 to 16. “It [music from that time period] will elicit physiological effects: you’ll be sweating, you’ll be tapping your feet.”   

A ‘music first’ approach makes production more efficient.  

“In the Philippines, people consider music last,” said Mr. Constantino. “They’re going to do a storyboard, they have the talents and everything in place, and then they’re going to give it to the scorers and say, lagyan mo ng music [put in the music].”  

This is music curation, which Homonym can provide. But the agency wants more clients to consider sonic branding or putting music first. 

With music setting the mood and tone, the production team can make quicker creative decisions. 

“Sometimes you have to hold their hand and take them through the journey because they’re not used to it. But here’s the thing — after they learn about the ‘music first’ approach, they never look back. They appreciate and incorporate it typically in the way they ideate moving forward,” he said.  

‘Music influencing is a thing’ 

“Publishers — meaning rights owners or labels who own rights to songs — view us as an added ally to help them get their music out and get more projects, especially these days when it’s hard to get licensing going,” said Mr. Constantino.  

“Music influencing is a thing,” he added. “It’s an entirely new community that a brand can tap.” 

This B-Side episode was recorded remotely on Aug. 19. Produced by Paolo L. Lopez and Sam L. Marcelo.

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Franchise Asia Philippines goes virtual

The biggest franchise show in Asia is back this September and will, once again, showcase a wide variety of franchise investment opportunities as well as learning sessions for franchise industry practitioners. Slated on Sept. 8 to 11 is the virtual expo while the virtual conference is scheduled on Sept. 21 to 23.

With the theme, Igniting Recovery, Franchise Asia Philippines 2021 hopes to inspire the Filipino nation to rise up from the challenges of the pandemic and pivot to where the opportunities lie. “Without doubt the past two years have been difficult,” says PFA Chairman Richard Sanz, “but we should not let these difficulties weigh us down. Things may have changed but opportunities still abound.”

“That is why we are encouraging everyone to keep your dreams alive,” says PFA President Sherill Quintana. “If you want to start a business and become your own boss, then go ahead. Don’t let the pandemic stop you from realizing your dream because there are still many opportunities out there.” She also adds that franchising continues to be the best option to start a business especially during this time because with franchising you are not alone, the franchisor is always there to help.

The Virtual Expo is a one-stop shop of franchise and other business investment opportunities for aspiring franchisees who dream of becoming their own boss or seasoned entrepreneurs and investors who want to diversify their investments. The said event will also feature the following webinars:

  • How to Invest in the Right Franchise
  • How to Franchise Your Business
  • 5 Ways to Grow Profits

Registration to the Virtual Expo is free. Register to the Franchise Asia Virtual Expo by clicking on this link: https://2021.franchiseasia.com.ph/.

The Virtual Conference, meanwhile, will feature 20+ curated sessions, 10+ area-focus tracks and 30+ subject matter experts, and is designed to help the delegates prepare for the future of franchising. The Plenary Session topics include:

  • Driving Innovation in Franchising
  • MSME Revolution: Insights and Strategies
  • Reigniting Recovery: Future of Franchising
  • The Future of Branding in a Disruptive World
  • If you’re So Smart, Why Aren’t you Happy, and many others

One of the most awaited sessions is the C-Suite Forum, which will feature some of the big names and thought leaders in the franchising sector and related industries. Among the topics that will be discussed are:

  • Staying Competitive While Managing Cashflow
  • Shaping the Future of Work
  • Growing Your Brand Globally
  • The Future of Supply Chain
  • Franchise Development in the New Normal: How to Succeed
  • Developing a Growth Mindset for Franchisees, and many more

Keynoting the said event are DTI Secretary Ramon Lopez and DoT Secretary Bernadette Romulo-Puyat.

To register in the conference, click this link: https://forms.gle/fkPiC77K2UHfbLBW8.

Franchise Asia Philippines 2021 is made possible through the support of BPI, PLDT Enterprise, InLife Health Care and other partners.

For inquiries or more details, please visit www.pfa.org.ph or https://franchisefinderph.com/virtualfranchiseasiaph/.

 

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Gov’t debt service bill dips in July

BW FILE PHOTO

THE NATIONAL Government paid P60.54 billion in debt in July, dipping from a year-ago level due to slightly lower interest and amortization payments, the Bureau of the Treasury (BTr) reported.

Preliminary BTr data showed the government’s debt service bill slipped by 0.61% from P60.911 billion in the same month in 2020.

In July, around 97.5% of the total debt repayments went to interest payments, and the rest for amortization.

Overall interest payments fell by 0.59% to P59.03 billion in July. Broken down, interest paid on local debt rose by 7.25% year on year to P36.88 billion. This consisted of P31.5 billion in interest payments for Treasury bonds, P4.33 billion for retail Treasury bonds and P1.045 billion for Treasury bills.

This was tempered by the lower interest paid on foreign debt, which dropped by 11.4% to P22.149 billion.

Amortization payments slipped by 1% to P1.511 billion in July from P1.527 billion in the same month of last year.

All principal payments went to foreign creditors while the BTr did not settle any of its outstanding debt from local lenders that month.

Despite the drop in July, the seven-month debt service bill climbed by 37% to P834.33 billion from P608.26 billion in the same period in 2020.

Around 68% went to amortization payment, and rest went to interest.

Principal payments from January to July stood at P566.77 billion, climbing 53.9% from P361.2 billion the year prior. This consisted of P405.23 billion for domestic debt and P161.53 billion for foreign obligations.

Interest payment also jumped by 8.3% to P267.56 billion in those seven months from P247.06 billion in the same period of last year. This included P196.2 billion to settle interest on local debt and P71.35 billion for external debt interest payment.

The government borrows from foreign and local sources to fund its budget deficit as the state spends more than the revenue it generates to support programs that will stimulate economic growth.

Debt watcher S&P Global Ratings has said the Philippines is among the emerging markets that it expects to remain resilient in the event that interest rates rise and costs of debt servicing increase, based on a May 24 note. 

The National Government has incurred P2.27 trillion in gross borrowings as of July, up 22% year on year according to a separate BTr data.

For this year, the state has programmed a P1.26-trillion debt service bill, 31% higher than the actual P962-billion bill in 2020. — BML

BSP willing to extend direct advances to NG ‘as long as necessary’

By Luz Wendy T. Noble, Reporter

THE BANGKO Sentral ng Pilipinas (BSP) is open to extending loans to the National Government (NG) “for as long as necessary” in order to support the economy’s recovery, BSP Governor Benjamin E. Diokno said.

“The BSP would be willing to extend bridge financing to the National Government for as long as necessary, needed, as long as extraordinary times exist, in accordance with revised charter of the BSP. This move does not constitute as monetizing the budget. The advance is capped and time-bound,” Mr. Diokno said in a Viber message.

In July, the Monetary Board extended the maturity of the P540-billion short-term, no-interest loan to the National Government. It is expected to be repaid in October. This was the fourth time the BSP granted direct advances to the government since the pandemic.

Republic Act 7653 or The New Central Bank Act allows the BSP to lend 20% of its average revenue to the government, which is equivalent to P540 billion. This was increased to 30% or up to P850 billion by the Republic Act 11494 or the Bayanihan to Recover as One Act, which allowed direct provisional advances within two years since the law’s effectivity.

“The direct advance to the National Government during these extraordinary times has been adequately and clearly communicated to the public. It does not diminish the independence of the BSP,” Mr. Diokno said.

The International Monetary Fund (IMF) has stressed the need for continued policy support from the central bank alongside fiscal response amid the prolonged crisis.

“Specifically, monetary policy should remain supportive given the temporary nature of the recent inflation pressure, and fiscal policy should focus on steadfast implementation of the 2021 budget to ensure an appropriately expansionary fiscal stance,” IMF Representative to the Philippines Yongzheng Yang said in an e-mail.

However, the IMF recommended a “gradual phasing out of direct budgetary financing” to keep the BSP’s operational capacity and independence.

“The phasing out of direct budgetary financing should be the first step in the process of policy normalization when economic recovery takes hold,” Mr. Yang added.

Last week, Mr. Diokno said the economy may regain its pre-pandemic aggregate level by the fourth quarter of 2022 or even the first quarter of 2023.

“The structure or the composition of that economy will be much different from the pre-COVID-19 economy,” Mr. Diokno said.

The government lowered its full-year gross domestic product (GDP) growth target for 2021 to 4-5% from 6-7% previously, citing the impact of the new lockdown in August and the recent Delta-driven surge in coronavirus cases.

The central bank has been at the forefront of pandemic relief efforts. After cutting the key rate by 200 basis points in 2020, the BSP has maintained it at a record low of 2%, citing the need to support the economic recovery. It has also reduced the required reserve ratio by 200 basis points.

The Monetary Board will have a policy review meeting on Sept. 23.

Export consolidators’ revenues plunge as demand from OFWs drops

By Jenina P. Ibañez, Reporter

EXPORT CONSOLIDATORS are losing up to 50% of revenue after the pandemic led to the repatriation of Filipino workers abroad that usually make up most of the demand.

The newly formed Philippine Export Service Providers and Consolidators Association, Inc. said the decline was caused by dampened demand and surging shipping rates amid a global container shortage.

“You’re looking at Filipinos coming back. You’re looking at freight (costs) increased 10 times. Definitely, our industry is down,” Philippine Export Service Providers Vice-President Jiten Lalwani said in a virtual interview last week.

“Based on speaking to fellow consolidators, most of us are down 40-50%.”

The global shipping industry has been facing a shortage of vessel space after demand bounced back in some countries, pushing freight rates higher and causing delays in goods shipments.

The shipping delays and port congestion impeded export consolidators’ cash flow.

At the same time, more than 1.3 million Filipinos have been repatriated since the start of the pandemic, most of whom were overseas workers, Defense Secretary Delfin N. Lorenzana said last month.

The industry group represents between 50-70 companies that export Filipino grocery products such as food and shampoo to neighborhood stores in countries with significant Filipino populations.

Export consolidators represented more than $1 billion in export revenues each year before the pandemic, the association said. Businesses in the sector assign one container holding multiple products to each buyer, making them distinct from other forms of cargo consolidators.

The export consolidators industry group was formed to work with government in addressing shipping charges, export compliance with each country’s varying requirements, and tax exemptions.

The group is asking the government to form a committee to align export strategies with private sector representatives.

“(We need) alignment of programs, alignment of funds, alignment of resources, and a plan that has to be definitive regardless of the administration sitting down,” Philippine Export Service Providers President Tomas B. Medina said.

Noting that there is still a big number of Filipinos abroad, he said the industry could reach significantly higher revenues once ongoing logistics delays are addressed.