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Emperador expands farmland and distilleries, sees increased Q1 profits

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TAN-LED Emperador, Inc. is expanding its vineyard portfolio in Spain and distilleries in Scotland to boost its global presence over the next five years.

“Our ongoing expansions in the United Kingdom, Spain, and Mexico are testaments to our unwavering resolve to pursue our global aspirations,” Emperador President and Chief Executive Officer Winston Co said in a media release on Wednesday.

The company said expanding its farmland by an additional 470 hectares is expected to boost its farming capacity, currently at about 17 million kilos per year.

Emperador’s expansion of The Dalmore distillery in Alness, Scotland, is expected to double the brand’s production capacity while also providing a new visitor experience.

The company is also expanding its whisky maturation complex at its Invergordon distillery, doubling its footprint to 92 hectares from 45.4 hectares. This extension will enable the grain distillery to add 1.5 million additional casks of maturing whisky.

Moreover, Emperador said the expansion of its wholly owned subsidiary, Whyte & Mackay, in the United Kingdom “continues to contribute significantly to the company’s goal of meeting greater global demand for single malt whiskies.”

In February, the company’s subsidiary Casa Pedro Domecq acquired 60% of Destileria Los Danzantes S.A. de C.V. for P80 million.

Emperador said it expects the newly acquired mezcal brands Los Danzantes and Alipus to be available this year in the Philippines.

For the first quarter, Emperador saw its attributable net income increase by 6.5% to P1.85 billion from P1.74 billion in the previous year.

Revenues and other income slightly increased by 0.6% to P13.21 billion from P13.12 billion a year ago.

For the first three months, Emperador said it recorded a 7% increase in volume and a 10.8% increase in value, based on consumer consumption data.

“These numbers are especially encouraging considering the current status of the spirits market in Spain, which declined by about 6.3%,” the company said.

At the local bourse on Wednesday, shares in the company closed unchanged at P16.50 per share. — Sheldeen Joy Talavera

BPI recognized at PR Awards for purpose-driven communications

(L-R): BPI’s Jean Salvador, Internal Communications Head and Joey Silvestre, External Communications and Media Relations Head.

The Bank of the Philippine Islands (BPI) has once again reinforced its standing as a communications leader in the region, earning honors at the prestigious PR Awards 2025. These recognitions reflect the bank’s commitment to using purpose-driven communications as a strategic force for social impact, sustainability, and community engagement.

The PR Awards, organized by Marketing-Interactive, honor the best public relations and communications work from Southeast Asia, South Asia, and Oceania. Judged by a panel of independent industry leaders, the awards celebrate campaigns that push boundaries and drive meaningful results.

BPI took home a Silver award for Best PR Campaign: Banking / Financial Services for its Sustainability Awareness Month 2024 Media Briefing, which was also named a finalist in the Best Event-Led PR Campaign category. In addition, the bank earned a Bronze award for Best PR Campaign for a Specific Audience for its #ProudtoBePartofIt campaign, and was recognized as a finalist in the Best Engagement for a Targeted Community category for its #BestLifeRun — Corporate Race.

(L-R): Punitha Aranha, Former Communications & Engagement Director, Novartis; and Joey Silvestre, External Communications and Media Relations Head, BPI.

“These recognitions affirm our commitment to using communications to create meaningful connections with the people and communities we serve,” said Elena Torrijos, BPI Public Affairs and Communications Head.

These distinctions underscore BPI’s ability to craft authentic stories and initiatives that inspire action, strengthen relationships, and create lasting impact for clients, partners, and the wider community.

(L-R): Glenn Lim; Director of Communications and Customer Experience, Tower Transit Singapore; and Jean Salvador, Internal Communications Head, BPI.

“Our campaigns are designed to reflect what matters to our stakeholders — from financial wellness and inclusion to environmental stewardship and employee engagement. At BPI, we believe communications is a strategic tool that connects ideas, communities, and action,” Torrijos added.

BPI’s award-winning projects reflect its broader purpose to help build a better Philippines — one family, one community at a time. Whether fostering conversations on financial inclusion, advancing climate resilience, or celebrating the strength of its own people, BPI’s communications approach is rooted in genuine connections and measurable impact.

 


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Yields on term deposits fall on BSP easing bets

BW FILE PHOTO

TERM DEPOSIT YIELDS went down on Wednesday as markets anticipate further policy easing from the Bangko Sentral ng Pilipinas (BSP) amid the improving inflation outlook.

The BSP’s term deposit facility (TDF) attracted bids amounting to P106.524 billion on Wednesday, above the P90 billion on the auction block but lower than the P137.272 billion in tenders seen a week ago for the same volume offer.

Still, the central bank awarded only P84.154 billion in deposits as the one-week tenor was undersubscribed.

Broken down, tenders for the seven-day papers reached just P46.254 billion, below the P50 billion auctioned off by the central bank and the P75.514 billion in bids for the same volume offered the previous week. The BSP awarded only P44.154 billion in one-week deposits.

Accepted rates ranged from 5.5% to 5.56%, a tad higher than the 5.49% to 5.5575% band seen a week ago. With this, the average rate of the one-week deposits slipped by 0.69 basis point (bp) to 5.5366% from 5.5435% previously.

Meanwhile, bids for the 14-day term deposits amounted to P60.27 billion, well above the P40-billion offering but lower than the P61.758 billion in tenders for the same volume auctioned off a week ago. The central bank made a full P40-billion award of the two-week tenor.

Banks asked for yields ranging from 5.5% to 5.585%, narrowing from the 5.5% to 5.625% margin recorded a week ago. This caused the average rate for the two-week deposits to fall by 3.16 bps to 5.5568% from the 5.5884% logged in the prior auction.

The central bank has not auctioned off 28-day term deposits for more than four years to give way to its weekly offerings of securities with the same tenor.

The term deposits and the BSP bills are used by the central bank to mop up excess liquidity in the financial system and to better guide market rates.

Term deposit yields were lower after dovish signals from the central bank following the sharply slower April inflation print, Rizal Commercial Banking Corp. Chief Economist Michael L. Ricafort said.

Headline inflation eased to 1.4% in April from 1.8% in March and 3.8% a year ago. This was the lowest print in over five years.

For the first four months of 2025, inflation averaged 2%.

The central bank said this manageable inflation outlook will “allow for a shift toward a more accommodative monetary policy stance.”

BSP Governor Eli M. Remolona, Jr. told Bloomberg they are open to cutting rates by an additional 75 bps this year amid cooling inflation.

Last month, the Monetary Board resumed its easing cycle with a 25-bp cut, bringing the policy rate to 5.5%. It has now reduced borrowing costs by a cumulative 100 bps since August last year.

“BSP TDF average auction yields slightly eased after generally peaceful election results,” Mr. Ricafort added.

Lower political risk leads to lower risk premium and lower Treasury bill yields, he said. “All point to lower borrowing costs for the government.”

The midterm elections were held on Monday where the seats for 12 senators, more than 300 congressmen and nearly 18,000 local officials were up for grabs. — Luisa Maria Jacinta C. Jocson

More than just beauty products: Watsons is pushing its pharmacy products with health fairs

WATSONS’ Great Health Fest happening at SM Mall of Asia from May 12–17.

WATSONS is known primarily as a stop for beauty products, but many forget that it started out in Hong Kong as a pharmacy back in the 1800s.

The wellness chain (which has over 1,000 stores in the Philippines) is holding The Great Health Fest 2025 from May 12 to 17 at the SM Mall of Asia Music Hall. Over 40 health and beauty brands (mostly offering supplements and the like) are there now, including home brand Watsons Generics, Unilab, RiteMed, Habit, NutriXpert, Galderma, Hisamitsu, and Omron. Some of these brands are offering their items at 80% off, while Watsons itself has a medical consultation and vaccination booth. This is the brand’s second health fest, moving it from last year’s venue of SM Megamall due to renovations in certain areas of that mall.

“I think one of the misconceptions is that we’re largely a beauty store,” said Sharon Decapia, senior assistant vice-president for marketing, public relations, and sustainability for Watsons Philippines, in a group interview in a restaurant beside the health fest on May 13. “We’re also building our health offerings: from prescription to over-the-counter vitamins; even mobility aids. It’s a full range of health products.”

Watsons, as mentioned, has over 1,100 stores spread across the nation, and the 8,000th Watsons store in Asia was opened here. The company is increasing its reach in the Philippines not only through space with more stores outside malls, but also through time, with the addition of more 24/7 stores; or at least stores with extended hours up to midnight. Ms. Decapia counts that there should be more than 10 of these in the metro, with more stores in the provinces forthcoming.

“’Pag gamot, wala kang pinipiling oras (when you need medicine, you don’t get to choose a time for it),” she said.

More than that, more of their stores are now offering medical consultations and vaccinations, with 200 stores now participating in their vaccination program. Different branches have different vaccines: the SM Mall of Asia branch on the ground floor, for example, has the 2025 Flu, Pneumonia 13, Pneumonia 23, HPV 4, HPV 9, and Hepatitis B vaccines.

Even if they are expanding hours and branch numbers, it can’t be helped that their competitors in the pharmacy game have an edge based on heritage and a reputation for a complete menu of medications. Joweeh Liao, health business unit, finance, property, and store development director for Watsons Philippines, said, “Our top imperative, especially for our dispensary products or the RX (prescription) products, is really to expand our range. We do benchmark and study what are the drugs or the medications that will make a pharmacy complete. We are investing to make our range complete.”

Being part of an international network helps as well (Hong Kong-based Watsons is here through a joint venture with the SM Group): “We keep our eyes open,” said Ms. Liao. “In terms of supplements, that’s the trendy side of things. We have our eyes [open with] the help of our international partners.”

After the Mall of Asia health fest ends on May 17, the health fest will travel to SM Fairview (May 21-27), SM Pampanga (May 29 to June 4), and SM Seaside Cebu (June 30 to July 6). — Joseph L. Garcia

Monde Nissin Q1 earnings decline 21.55% to P2.73B

BW FILE PHOTO

MONDE NISSIN Corp. reported a 21.55% decline in its first-quarter (Q1) attributable net income to P2.73 billion, as higher expenses offset revenue growth.

Consolidated revenues inched up by 2.81% to P20.88 billion from P20.31 billion a year ago, driven by gains in its Asia-Pacific branded food and beverage (APAC BFB) segment.

Revenues from APAC BFB rose by 4.15% to P17.58 billion from P16.88 billion, lifted by volume growth in biscuits, culinary products, and packaged cakes.

Meanwhile, the meat alternative business posted a 3.79% decline in revenues to P3.3 billion from P3.43 billion, reflecting weaker sales.

Gross expenses increased by 3.68% to P17.17 billion from P16.56 billion, offsetting the company’s revenue gains.

Monde Nissin said its APAC BFB business supported overall top-line growth, while its meat alternative segment focused on cost reductions and efficiency improvements to achieve positive earnings before interest, taxes, depreciation, and amortization (EBITDA).

At the Philippine Stock Exchange, Monde Nissin shares fell by 77 centavos or 9.75% to close at P7.13 each on Wednesday. — Ashley Erika O. Jose

Allianz PNB Life targets P135B in AUMs this year

ALLIANZ PNB Life Insurance, Inc. is aiming to grow its assets under management (AUM) to P135 billion this year as it plans to make its investment funds available across all channels.

“We’re at P120 billion. We may reach around P135 billion this year,” Allianz PNB Life Head of Investments Henry B. Yang said at a media briefing on Wednesday.

“We already have funds that are existing in one channel but we will make it available to other channels. So, that will be at least four existing funds in one channel that we will be releasing to other channels. And then, we have one other fund that we are looking to launch. Of course, this will take time because of the approvals — the internal approvals as well as regulatory approvals,” he added.

Mr. Yang said Allianz PNB Life’s AUMs will likely grow by 12.5% this year, slower than its average 20% annual growth due to a larger base.

“When you’re bigger, it takes a lot more to grow at the same percentage,” he said.

Mr. Yang said Allianz PNB Life plans to launch global investment funds as it wants to encourage Filipinos to diversify their exposures.

“We advocate more towards diversification… For the typical Filipino who already works here, our actual exposure to the Philippine economy is already high. We don’t want to overburden that exposure by having your savings and investments also in the local market because you’re overexposed to what happens to the Philippine economy,” he said.

One fund the company is launching will be assisted by artificial intelligence (AI) and will be made available across three channels: Allianz PNB Life, its agency channel, and its regional partnership with The Hongkong and Shanghai Banking Corp. Ltd.

“We are looking at launching one Allianz Global Investor Fund that is focused on captivating and creating opportunities around the world. This one will be something that is with the use of AI. The fund managers are guided by AI in terms of their decision making,” Mr. Yang said.

“Our target is to offer funds that are in the top four, if not number one, but in the top 25% in terms of longer-term performance compared to our unique funds,” Allianz Head of Singapore and Global Allianz Business Development Jason Fong added.

Allianz PNB Life booked a premium income of P32.13 billion last year, the fourth highest in the industry, data from the Insurance Commission showed. Its net income was at P981.58 million. — Aaron Michael C. Sy

Data security concerns grow amid rise in AI-driven software

By Beatriz Marie D. Cruz, Reporter

PHILIPPINE ORGANIZATIONS that heavily use software-as-a-service (SaaS) applications must adopt policies to protect their data as artificial intelligence (AI)-driven platforms gain traction, according to American cybersecurity company Netskope.

“There’s a lot of digital transformation going on, a lot of processes that are moving away from traditional paper-based approaches to a digital approach. With that comes a concern about the security of data,” Krishna Narayanaswamy, chief technology officer at Netskope, told BusinessWorld in an interview.

SaaS providers continue to enhance their platforms by integrating AI features, and more organizations are adopting a digital-first strategy, injecting their data into SaaS platforms to help improve operational efficiency.

However, Mr. Narayanaswamy noted that many Philippine firms are worried about the security of their data.

“There’s definitely a big appetite to use AI to enhance the services [companies] offer, but at the same time, they’re also concerned about the security of their data,” he said. “We have seen a lot of cases where inadvertently, data that is being sent to these AI applications are exposed, and we see more and more threat actors also starting to attack them.”

Cloud apps are the top phishing target in Asia, with 5.5 out of every 1,000 individuals clicking on phishing links monthly, Netskope said in its 2024 Threat Labs Report.

Two SaaS apps, Microsoft 365 and DocuSign, account for a combined 64% of all cloud phishing links clicked in Asia, according to the report.

Mr. Narayanaswamy said organizations must form governance committees that regulate the proper and ethical use of AI-driven SaaS applications.

“There is a lot of promise with AI and technologies, but at the same time, they need to make sure that they adhere to some of these best practices for enforcing security,” he added.

Netskope’s Cloud Conference Index provides a risk rating system to guide companies using SaaS applications. It is a database of cloud apps evaluated by Netskope based on criteria adapted from the Cloud Security Alliance Guidance, where an app is assessed on its enterprise-readiness based on security, auditability, and business continuity.

Dining In/Out (05/15/25)


Solaire Resort North marks its first year

SOLAIRE RESORT NORTH is celebrating its first anniversary, marking a year since its grand opening on May 25, 2024, with special dishes, treats, and a relaxing break throughout May. There is its First Anniversary Room Offer, which includes a staycation and a buffet breakfast for two at Fresh. The celebration weekend kicks off as international DJs Afrosideral and Hallex M bring beats to Skybar on May 24 and 25 from 10 p.m. to 1 a.m. Guests can then indulge in cocktails at Skybar during an exclusive bar takeover by mixologists Gab Figueroa and Lawrence Gabriel on May 25 from 6 p.m. to midnight. As for the restaurants, guests can enjoy special dishes which will be available on May 24 and 25 for P1 with a minimum spend of P525. These dishes are: a steak at Finestra, sisig at Manyaman, a milkshake at Trattoria e Dolci, a mini cake at the Lobby Lounge, and a dessert at Café Mangrove. Happier happy hours await during the anniversary weekend with unlimited drinks at the Pool Cafe on May 24 and the Dragon Bar on May 24 and 25. At Skybar, select guests will be treated to a complimentary Macallan shot. Lucky Noodles will offer a First Anniversary Meat Platter for P1,111 on May 25. At Yakumi, the Sunday Brunch on the same day features a live tuna cutting for the anniversary celebration. Guests can enjoy this for P3,588 with non-alcoholic beverages or P4,888 with alcohol. On June 7 and 8, Solaire Resort North presents “Finding Your North,” its first grand celebrations expo. This event brings together top-tier planners, creatives, and industry leaders in one place, helping visitors plan dream weddings, a milestone birthday, or an intimate gathering. For further details, visit sn.solaireresort.com/solaire-north-anniversary, call 8888-8888, or e-mail sn.reservations@solaireresort.com.


The Manila Hotel celebrates May

IN CELEBRATION of the colorful Pahiyas Festival, Café Ilang-Ilang pays tribute to Quezon Province. Ongoing until May 31, diners can indulge in a buffet featuring regional specialties such as Pako Salad, Hardinera, Lucban Longganisa, Kulawong Puso ng Saging, Adobo sa Puti, Pancit Habhab, Ginisang Santol, Nilupak, Kalamay, and Tayabas Bonete. These dishes, among others, will be served on rotation during the lunch and dinner buffet. Meanwhile, the Art Gallery bursts into bloom as renowned artist Manuel Baldemor returns with a floral-themed collection. Following his contemplative Kuwaresma series, Mr. Baldemor’s Flowers of May exhibit captures the joy and color of Flores de Mayo through vibrant depictions of flowers in his signature style. The exhibit runs until May 31. Admission is free. Spice up the season with a month-long Cinco de Mayo celebration. The Lobby Lounge and Tap Room serve up Mexican-inspired à la carte dishes including Mexican Grouper Ceviche, Pan Fried Beef Tortilla, Mexican Pizza, Grilled Mexican Chicken Burger, and Nachos and Dip. Tequila-based cocktails complete the celebration, available throughout the month of May. Satisfy sweet cravings and cool down with The Manila Hotel’s “summer delight” line-up of sweet treats such as Buko Halo Halo, Tropical Banana Split, Mango Delight, Minatamis na Saging and Mantecado Sorbetes, Kit Kat Crêpes, and Dreamy Drizzle (a decadent 10-scoop ice cream with assorted toppings such as barquillos and chocolate candies). Guests can also enjoy Korean-style Bingsu in Strawberry Cheesecake, Mango Graham, and Tiramisu, available at the Lobby Lounge and Pool Bar until May 31. To mark the traditional Dragon Boat Festival, Red Jade presents a limited-time selection of machang — glutinous rice wrapped in bamboo leaves and filled with flavorful ingredients. Options include Red Rice with Red Bean, Red Dates with Lotus Seed, Salted Egg with Pork and Mushroom, and Baby Abalone with Black Mushroom. Prices start at P200. These savory delicacies are available until the end of the month. For inquiries, call 8527-0011 or 5301-5500, e-mail info@themanilahotel.com, or visit www.manila-hotel.com.ph.


Kaokee launches Milo Dino Ice Cream Sandwich

KAOKEE has turning the Milo Dinosaur into another Singaporean street treat: an ice cream sandwich. It’s made with a block of vanilla ice cream on a slice of rainbow bread, with a heaping sprinkle of Milo powder on top. The Milo Dino Ice Cream Sandwich will be available at Kaokee Jupiter (located inside Belamy House on Jupiter Street, Makati City) and Kaokee Cornerhouse (at P. Guevarra corner Recto, San Juan City), for P220. Have it as a dessert after sampling Kaokee’s Singapore hawker-style cooking — from Hainanese Chicken, Hokkien Chicken, Claypot Rice, and Bak Kut Teh. To know more, follow Kaokee on Facebook and Instagram @kaokee.ph. For exclusive perks and deals, diners may sign up to become an McW Eats Member.

Asian Terminals Q1 profit jumps 86.62% to P1.4 billion

ASIANTERMINALS.COM.PH

ASIAN TERMINALS, Inc. (ATI) reported an 86.62% increase in attributable net income to P1.4 billion for the first quarter (Q1), driven by higher revenues resulting from volume growth at its key terminals.

Gross revenues rose by 36.6% to P4.74 billion in the January-to-March period from P3.47 billion a year earlier, as international container volumes continued to grow at its South Harbor and Batangas Container Terminal facilities.

ATI said revenues from South Harbor’s international containerized cargo increased by 40.6%, while revenues from Batangas Container Terminal climbed by 32.5%, both supported by higher container throughput.

However, the company noted that its Batangas operations saw lower revenues year on year due to a decline in domestic container volumes, roll-on/roll-off cargo, and passenger traffic during the quarter.

The government’s share of revenues surged by 50.63% to P908.3 million from P603 million last year.

ATI’s total expenses increased by 25.5% to P2.85 billion from P2.27 billion in the same period a year ago.

In March, ATI expanded its capacity at Manila South Harbor with the commissioning of two additional ship-to-shore (STS) cranes, aimed at improving handling capacity and operational efficiency.

These complement the terminal’s existing fleet of 11 STS cranes, rubber-tired gantries, and other cargo-handling equipment, aligned with its ongoing modernization efforts.

For full-year 2024, ATI handled nearly 1.6 million twenty-foot equivalent units (TEUs), reflecting a 4% increase from the previous year.

With recent infrastructure upgrades and new equipment deployment, ATI said it is now capable of handling close to 2 million TEUs annually.

On Wednesday, shares in ATI rose by 45 centavos, or 2.09%, to close at P21.95 each. — Ashley Erika O. Jose

Oona Insurance Philippines expects to achieve profitability next year

OONA Insurance Corp. (Oona Insurance Philippines) expects to be profitable by next year as it sees its net earnings growing faster than its premium income on the back of its digital partnerships.

“I think it would suffice to say that if we grew anywhere below 30-35% (in premium income), that would be disappointing. So, this year, I think we’re beginning to see the fruits of our labor. All the partnerships we talked about, we’ve worked on for the last 18 months, and now, they’re beginning to bear fruit,” Oona Insurance Group Chief Executive Officer Abhishek Bhatia said at a media briefing on Wednesday.

“By the way, profitability will grow faster than [premium income],” he added.

Oona Insurance Philippines President and Chief Executive Officer Ninoy F. Rollan added that the company is aiming to grow its revenues to P2.5 billion this year.

The nonlife insurer booked a net loss of P205.94 million last year, narrowing from the P236.39-million loss it posted in 2023, latest Insurance Commission data showed. Meanwhile, premiums earned grew by 39.32% to P939.53 million in 2024 from P674.35 million in 2023.

Mr. Bhatia said their current partnerships utilize digital capabilities. “We’re maybe at 15 partners, at least, and these are all digitally and quasi-digital in nature.”

He added that the company sees the Philippines’ low insurance penetration rate as a growth opportunity.

“The penetration of insurance is still less than 2% because while people are spending a lot of time online, financial literacy is still low. The need to buy insurance by proactively going onto someone’s website is still not felt by the consumers. So, you need distribution partners who are able to approach them,” he said.

Oona Insurance Philippines is also planning to launch a health or medical product later this year as well as more offerings through its partnership with electronic wallet GCash.

“We think that on the retail side, whether it’s device protection, home protection, car protection, motorbikes, that’s going to go and expand by at least 10% or so year on year going forward. Then there are other opportunities in health,” Mr. Bhatia added. — A.M.C. Sy

Rethinking road pricing

JAMIE ZHANG-UNSPLASH

When Electronic Road Pricing (ERP) was first introduced in Singapore in 1998, the naive journalist that I was believed it would be a suitable intervention for Metro Manila. Congestion in high-traffic areas could be minimized if motorists were made to pay to use certain streets during specific hours.

ERP essentially turned Singapore’s regular roads into tollways, with pricing determined by congestion and time of use, rather than distance traveled. Fees were higher during peak hours. The system used gantries equipped with sensors at entry and exit points and automatically collected fees via in-vehicle units.

ERP is similar to the electronic toll collection system we have locally — except that in ERP, fees are charged for using public roads during peak hours. If applied to EDSA, for example, motorists would pay a fee for using the road during high-traffic times. Outside these hours, EDSA would remain toll-free.

For the sake of discussion, let’s use a base fee of P100 for all motorists using EDSA between 6-9 a.m. and 5-9 p.m. If traffic volume spikes by 7 a.m., the fee could increase to P200 to P300. During pricing hours, fees would be dynamic — rising or falling depending on traffic levels.

The idea is to discourage motorists from using EDSA during rush hour and to encourage them to take alternative routes. The goal is to decongest EDSA, which is the main artery for public transport and commuters using the train system. By setting different rates for private vehicles and public utility vehicles, ERP can also benefit public transportation.

To an extent, I believed ERP was a logical solution for EDSA. After all, it has worked well in Singapore (since 1998) and London (since 2003). Singapore is now transitioning to a next-generation, satellite-based ERP system that uses GPS to charge motorists more precisely, rather than relying solely on gantry sensors, as we do with our current tollways.

Singapore’s ERP system features dynamic pricing that varies by time, location, and traffic volume. It is fully automated, with no toll booths or barriers. Enforcement is seamless. Fees are reviewed regularly and adjusted based on real-time congestion data.

Available information indicates that ERP in Singapore led to a 30% reduction in traffic volumes in congested areas. Peak-hour travel speeds in the city center improved from 20 km/h to 30 km/h. Air quality improved due to fewer idling vehicles, and public transport usage increased. ERP fees also help fund public transport infrastructure and road maintenance.

In London, the congestion charge system has been in place since 2003. It uses a flat-rate model: the equivalent of about P1,100 per day per vehicle entering central London between 7 a.m. and 6 p.m. on weekdays. Cameras and license plate recognition systems monitor entry points. Emergency vehicles, taxis, electric vehicles, and persons with disabilities enjoy exemptions or reduced rates.

London has reportedly seen a 15% to 20% drop in traffic volumes within the charging zone, reduced congestion delays, improved air quality, and a rise in cycling and walking — especially after the addition of bike lanes and pedestrian zones. Most of the collected fees are reinvested in London’s transport system.

Stockholm (since 2006) and Milan (since 2012) have also implemented time-of-use pricing on city roads. Stockholm uses time-based pricing, while Milan combines time- and pollution-based pricing. Both cities have reported improvements in traffic flow and public health outcomes.

In January, New York City began charging drivers a $9 fee to enter Manhattan below 60th Street during peak hours, with reduced rates at other times. Early data shows a 13% drop in vehicle entries, shorter travel times, more people using public transit, and increased pedestrian activity. In just three months, the program collected around $160 million earmarked for transit upgrades.

However, in March, the US federal government revoked its prior approval of the NYC program, claiming it imposed financial hardship on working-class commuters. The programs also lacked toll-free alternatives for the public. The Metropolitan Transportation Authority (MTA) sued to challenge the decision, and the case is now pending in court.

I consider ERP a form of usage-based taxation. It taxes motorists for using a specific road at a specific time. This “usage tax” is conceptually similar to the excise taxes that Filipinos pay on gasoline, cars, jewelry, tobacco, and alcohol. The revenue collected can be earmarked for public transport infrastructure and road upkeep.

In Singapore and London and Stockholm, driver education is arguably more advanced than in the Philippines. Public infrastructure is better. Their mass transit systems — trains, subways, buses — are far more efficient. These cities have shown that congestion pricing works because of three things: effective public transport, transparent use of funds, and well-informed drivers and commuters.

More importantly, road pricing in these places perhaps does not significantly impact the cost of living. Here, the typical argument is: “We already paid taxes to build the roads — why pay again to use them?” An ERP here would add to the existing burden of taxes and fees already imposed on car owners.

Moreover, I reckon cities like Singapore, London, and Stockholm do better than us at planning and implementation. Their systems are relatively reliable. Their citizens are more accustomed to following rules. And they are ahead of us in fighting corruption. Most importantly, they have efficient, reliable, and comfortable public transport systems.

These, I believe, are the essential ingredients that made ERP a “success” in Singapore, London, Stockholm, Milan, and New York. That said, I understand the criticism that ERP could be financially burdensome for the working class, especially if toll-free alternatives aren’t available.

In EDSA’s case, I suspect congestion pricing would simply divert traffic to other roads, without significantly decongesting EDSA itself. Worse, the additional costs from ERP could be passed on to commuters as higher fares (except for trains) and higher vehicle operating costs.

Clearly, our public transport system still has major gaps. Only when we have efficient, affordable, and comfortable light rail and bus rapid transit options — especially on EDSA — will people willingly leave their cars at home. That’s when road pricing can genuinely work, with or without ERP.

For policymakers considering ERP for EDSA or other major Metro Manila roads, this effort must be part of a broader traffic management plan. ERP cannot be a one-off fix. It must complement plans to upgrade public transportation, modernize roads, automate traffic management, and reform vehicle taxes and registration policies.

Without these supporting elements, ERP will simply become another burden — an additional cost for private motorists and public utility vehicle operators. Worse, it may not solve congestion at all but merely redistribute it to surrounding streets.

The government cannot keep building more roads. Land is finite, and only so much can be allocated to road infrastructure. Vehicle ownership will continue to rise. Road pricing is only effective if implemented alongside a comprehensive suite of solutions to manage traffic and transportation demand.

As I’ve argued in previous columns: an efficient, comfortable, and cost-effective mass transit system remains the most viable solution to congestion. Without it, road pricing cannot be implemented fairly — or effectively. It shouldn’t be considered at all. Leave the fees to the tollways.

 

Marvin Tort is a former managing editor of BusinessWorld, and a former chairman of the Philippine Press Council

matort@yahoo.com

Personalized AI tools to help PHL businesses build consumer trust

FREEPIK

PHILIPPINE BUSINESSES must consider upgrading to personalized artificial intelligence (AI) tools from regular chatbots to better customize client experience and deepen consumer trust, according to global professional services company Accenture, Inc.

“Like any market or geography, being able to differentiate what you’re offering to a customer will allow businesses to be more targeted, will improve their conversion rates, and will help with customer loyalty,” Arvin V. Yason, innovation lead of Accenture Philippines, said on the sidelines of media briefing last week.

Citing the Accenture Technology Vision 2025 report, Mr. Yason said about 70% of executives in Association of Southeast Asian Nations (ASEAN) countries believe that chatbots are starting to sound the same and would need further differentiation.

“Leaders need to recognize that while there are early mover advantages for those adopting chatbots and agents right now, the benefits may fade as the customers become surrounded by agents that all look, talk and act the same,” he said.

Personified AI can carry a brand’s unique voice, personality, and values, he said, which can help deepen customer relationships and make them stand out.

Majority or 95% of ASEAN executives believe that establishing or maintaining a consistent personality is critical to their customer-facing AI agents in the next three years, according to the report, which surveyed over 4,021 executives across 28 countries from October to December 2024.

Companies must also ensure that their workers are equipped to handle advanced and personalized AI agents to increase their productivity, Mr. Yason said.

“Like any new technology, the main objective should be to make these tools available to as many people as possible so that they can continue to remain relevant, they can become more productive, and they can do higher value tasks,” he added.

Accenture Philippines last week unveiled its new Client Experience Center in Taguig City, which aims to showcase how businesses can reinvent their operations with the latest AI, cloud, data, and industry platforms.

The center features various zones that demonstrate personalized use cases of AI and advanced technologies in the residential, commercial, and industrial fields. It also has a Generative AI Zone, a Future of Work Zone, and café and lounge spaces for its clients.

Ambe C. Tierro, country managing director and technology lead at Accenture Philippines, said the center is a “space where clients can collaborate and co-innovate with Accenture to design and build solutions that can enable their reinvention for greater productivity and growth.” — Beatriz Marie D. Cruz