Favorite Things | Puzzled
To a civil engineer like Levy Espiritu, jigsaw puzzles are like miniature construction projects.
The Filipino Mom in the digital world
By Jasmine Agnes T. Cruz
Filipino mothers are tech-savvy. They are online, are mobile first, and are the decision makers for household purchases.
A walk in the park
By Victoria Fritz
NEOGAN, a tiny village in Tagaytay city, is home to the Philippines’ only world-class restaurant (Antonio’s is the only restaurant in the country to have made it to the Miele Guide to Asia’s top 50 restaurants), and the weekend retreat of Senator Loren Legarda. It is also home to many poor residents, whose houses are little more than hovels.
Aubrey Peeples takes iconic role
By Angela Dawson
Front Row Features
TALK about synergy. Back in the 1980s, Hasbro hired an advertising agency to create an animated TV series centering on its line of rock star dolls, aimed at tween girls. The plot revolved around a young music company owner named Jerrica Benton who, through an advanced machine nicknamed Synergy, created a holographic image over herself to create a rock band frontwoman named Jem. The band, known as the Holograms, was comprised of her younger biological sister Kimber and a pair foster sisters, Aja and Shana.
Buzz beats flavor when LVMH sells its image-conscious champagnes
THE MARKETING of fine French wine usually involves making potential customers want to taste it. They’re supposed to anticipate experiencing in the bottle what the combination of the winemaker and the vineyard’s terroir has produced.
Mobile technology and targeted marketing barge in on holidays
LONDON — Thumbing through guide books for restaurant and shopping tips while on holiday could soon be a thing of the past, thanks to mobile travel technology that knows where you are and what you like and can ping you personalized recommendations.
Britain’s top fictional spy also its greatest intelligence asset
By Peter Apps
IN THE 62 YEARS since James Bond first appeared in print, there’s no doubt he has helped boost the reputations of his real-life counterparts in British intelligence.
How the US ad industry plans to fight online fraud
THE ONLINE advertising industry is taking another shot at tamping out the fraud that costs it more than $6 billion a year. The four biggest US ad agencies and huge advertising technology companies, such as Google and AOL, announced support last Thursday for a program to certify legitimate publishers and advertisers.