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Kiehl’s launches own online shopping service

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AMERICAN skincare brand, Kiehl’s, has launched its own online shopping service in the Philippines where customers can get the “same high-quality skincare consultation from Kiehl’s customer service representatives at the comfort of their homes,” according to a press release.

Customers can buy their Kiehl’s products via the Kiehl’s Philippines Facebook page or the Kiehl’s website — www.kiehls.com.ph — to browse through the products and then send a direct message on the Facebook page to connect with a customer service representative. The representatives can give customers a “free, online healthy skin check” or request for direct check-out. They will also be given samples during the process.

The cart will then be sent to the customer after which they will have to enter their payment and delivery details in a secure form. They will then get their confirmation and tracking number.

Orders are said to be shipped out immediately after purchase and customers ordering in Metro Manila will receive their orders in two to three days, while customers in Luzon will get their’s in two to five days, and those in Visayas and Mindanao in six to eight days.

The online portal is available from Monday to Saturday, 11 a.m. to 8 p.m.

LONG TIME COMING
In 2018, Kiehl’s Philippines first foray into the online shopping space was made by offering its products through online retailer Beauty MNL, but a few months later, they decided to pull their products out in favor of developing their own shopping channel.




During an even in March when Kiehl’s launched its UV Aqua Gel sunscreen, Joan Hwang, Kiehl’s Philippines Senior Product Manager told BusinessWorld, that their stint in BeautyMNL was “more of we were trying our hand at it first.

“Now that we know how it works, it makes sense for us to do it on our own,” she said.

She explained that one of the key advantages of Kiehl’s over other beauty brands was its personalized beauty consultation which allows skincare specialists to examine a customer’s face and recommend products tailored to their needs. They also give out samples so customers can try before they buy because Ms. Hwang acknowledges that their products are an investment.

“But you can’t really do that [in Beauty MNL] so we wanted to recreate the entire Kiehl’s experience on our own online,” she explained. — Z.B. Chua

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