DURING these challenging times, men now more than ever need stamina, and multivitamins brand Rogin-E recognizes that. To further underscore the need for having a vigorous lifestyle, Rogin-E has brought back its iconic stallion symbol which was prominent in its ads in the 1990s, and partnered with actor and athlete Gerald Anderson to be the brand’s latest endorser.

“We talked to men and did research on the Rogin-E brand and found out that in terms of men’s health, stamina is a prevailing need. It’s consistent throughout. They define stamina as prolonged and unwavering strength, speed, and sexual vitality. Another thing is when they hear of Rogin-E, one [image] that immediately comes to mind is the iconic Rogin-E stallion found in its classic ads in the ‘90s. For them it’s a good representation of stamina,” said Rogin-E marketing manager Carmel David of their latest campaign during a media conference on Mar. 5.

Rogin-E — which contains multivitamins, minerals, deanol, royal jelly, and Korean panax ginseng — is meant to boost stamina and restore youthful vitality for men when coupled with proper diet and exercise.

Throughout the years, Rogin-E has enjoyed positive response and garnered a loyal following, according to the multivitamins brand. Based on a study conducted by IQVIA Customer Health in 2019, it said nine out of 10 men expressed satisfaction with Rogin-E, saying that the multivitamin has allowed them to be on top of their game be it at home or outside of it.

In getting Mr. Anderson as an endorser, Rogin-E said he is a go-getting and unrelenting individual who fits the market it is catering to.

Apart from being a popular actor and a player in the semi-professional Maharlika Pilipinas Basketball League, Mr. Anderson, 32, is also a reservist in the Philippine Army and a businessman.

“I’m happy to be chosen as the new Rogin-E man. I guess Rogin-E saw qualities in me that fit its vision as a brand. I agree with it in pushing men to achieve their full potential. To be healthy not only in body but also in mind to overcome whatever challenges that we will have in life,” Mr. Anderson told BusinessWorld.

Mr. Anderson will be visible in Rogin-E’s campaign on various platforms including its latest TV commercial where he is featured along with the brand’s iconic stallion.

Rogin-E is available in leading drugstores nationwide as well as in its online stores, and at The Goodwill Market, Healthmart, and PharmEZ. The multivitamin is available in packs of 12 capsules (P270), a bottle of 36 capsules (P804) and one-week pack where one can buy six capsules and get one free (P160.50). — Michael Angelo S. Murillo

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