NISSAN PHILIPPINES, INC. (NPI) recently introduced celebrity Matteo Guidicelli as the new face of the Japanese car brand here during its annual Dealer of the Year Awards.

Mr. Guidicelli, who guested and performed at the online awards, is said to possess a “spirit of defying conventions and challenging boundaries (that) binds him and the Nissan brand together. Like Nissan’s proven heritage of game-changing innovations and pioneering technology such as Nissan Intelligent Mobility, Mr. Guidicelli lives with passion and excitement in every phase of his life. He is now part of the company’s move to propel the brand to greater heights as its storyteller and embodiment of Nissan’s daring spirt.”

The celebrity has proven himself in various fields — successfully dabbling in racing, acting, singing, hosting, and even helping run a restaurant. At age 11, Mr. Guidicelli first entered the world of karting, and went on to join local and international races. He collected Karter of the Year honors three times. After racing, he became a serious triathlete, and did several stints in the renowned Ironman triathlon.

Last year, he joined the Philippine Army, where he earned the rank of second lieutenant and completed a tough, month-long Scout Ranger training. Mr. Guidicelli is also an award-winning leading man in numerous films and TV shows, and pop music recording artist with a gold album. He also hosted “The Philippine STAR’s Wheels,” the first newspaper-to-television motoring show.

After revealing a new brand logo sometime back, Nissan launched what it considered a disruptive “Dare the Impossible” brand campaign in the Philippines and other markets across the region. This includes a new brand positioning and a bold new digital-first direction under a multi-platform strategy.

Mr. Guidicelli said in a release: “The Dare the Impossible campaign is a brilliant way to further ignite the passion and innovation behind Nissan. In combination with the brand’s new look, this attitude is something I can totally relate and live by. I am looking forward to the full experience from the vehicle lineup, including the Nissan Terra, Navarra, Patrol, the 370Z, the fully electric Nissan Leaf, and beyond.”

Meanwhile, NPI President and Managing Director Atsushi Najima declared, “With Matteo, we are further igniting the Nissan brand in the Philippines. He is an inspiration and is fully aligned to how we manage marketing, sales, consumer touchpoints, dealer network, aftersales and communications. We are proud to have Matteo with us, as Nissan boldly shapes an innovative and human-centric future in the country and in the region.”

For more information, visit www.nissan.ph/brand.