PLDT Enterprise on Monday said it had formed a partnership with DPP Retail, Inc. and DPP Express, Inc. — the companies behind Domino’s Pizza — to boost the restaurant chain’s delivery of services by enhancing network capabilities.
PLDT Enterprise, the corporate business arm of PLDT, Inc., said it is extending different connectivity plans to the pizza chain’s headquarters and stores across the country as part of the partnership deal.
Domino’s Pizza’s headquarters and stores are switching “all their mobile lines to Smart through the newly launched packages of Smart Enterprise Postpaid utilizing 5G (fifth generation), Voice over LTE (long-term evolution) and voice over Wi-Fi network capabilities of Smart,” PLDT Enterprise also said in an e-mailed statement.
According to PLDT Vice-President and Enterprise Revenue Group Head Ding Ventura-Villarino, companies should create a digital environment supported by reliable connectivity, as many transactions are now done digitally.
She noted that the company is developing more technologies aimed at helping enterprises with their digital transformation needs.
Domino’s Pizza said the pandemic forced it “to think of ways to keep the business agile and adjust to the changing demands of its customers.”
“With the onset of the lockdown, we experienced growth on online deliveries hence a strong and reliable internet connection is essential for us to operate efficiently,” Domino’s Pizza General Manager Rea Cruz said.
“A few minutes of downtime means losses for the business. We had experienced this before, but now we are confident with the capabilities of PLDT Enterprise in enabling our restaurants to stay connected to keep our customers always satisfied.”
Hastings Holdings, Inc., a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc., has a majority stake in BusinessWorld through the Philippine Star Group, which it controls. — Arjay L. Balinbin
