TOYOTA Motor Philippines Corp. (TMP) has introduced an online showroom displaying information about vehicles for sale as consumers remain at home during the pandemic, ahead of the company’s first digital car model launch.
The company in a press release on Saturday said that users can view 360-degree displays of the vehicles through the online platform.
The website will also display payment estimates, and can be used to connect to dealer representatives for inquiries, official quotations, and purchases.
TMP is set to digitally launch its newest Toyota Wigo model on June 15.
TMP First Vice-President for Brand & Product Planning Cluster Cristina Arevalo said that the showroom was designed to simulate the physical sales process. The final purchase will be made at the dealer.
“(Customers) can rotate the exterior view as if walking around the actual vehicle, or manipulate the interior view to see detailed specifications. They can even have a sample computation and prepare the required vehicle purchase documents ahead of time. This way, they are better equipped when they finally visit the dealer,” she said.
The company restarted production at its Laguna plant last month after lockdown restrictions eased, and 66 of 70 dealer outlets opened by May 20. TMP also launched a mobile app for booking car maintenance appointments.
The Philippine automobile industry saw a 66% decline in car sales year-on-year in March. Toyota, which had 39% market share in March, saw a 23% year-on-year sales decline to 25,696 units.
Customers may also access the showroom from outside the country. — Jenina P. Ibañez
