INTERNATIONAL Workplace Group (IWG) signed its first franchise partnership in Southeast Asia, teaming up with a Cebu-based company to develop workspace franchises in the Philippines.
In a statement, IWG said it signed the franchise partnership agreement with AppleOne Properties, Inc. (API) on Dec. 18.
Under the deal, API and IWG will develop eight workspace facilities in six cities in the Visayas, namely Cebu City, Lapu-Lapu City (Mactan), Mandaue City, Dumaguete City, Iloilo City, and Bacolod City.
This will allow IWG to expand its network which covers 3,400 locations in 120 countries. In the Philippines, the company currently has 28 locations in 10 cities across Metro Manila, Cebu, Davao, and Clark.
“This partnership with such a successful homegrown property developer will help us contribute to suburban economic growth… This will benefit the local economy in numerous ways, from creating jobs both inside and outside the center, stimulating businesses and services in the nearby area, improving productivity and opening new working opportunities for those who live locally,” Matthew James Kenley, IWG head of partnership growth APAC, was quoted as saying.
AppleOne Properties CEO and President Ray Manigsaca said the company is bullish on the growth of the serviced office market in the country.
“The serviced office market is one of the most exciting growth sectors in real estate, and we are excited to be involved in this next frontier. Our partnership with IWG will enable us to bring the many world-class benefits of flexible working to the professionals and businesses of Visayas,” Mr. Manigsaca said.
As a franchise partner of IWG, all of the workspaces developed by API will be part of the IWG network.
IWG’s brands include Regus and SPACES.
“We intend to continue developing the IWG network through strong franchise partnerships, and we are constantly searching for ambitious, experienced, entrepreneurial franchise partners so that we can have workspaces everywhere our customers need us to be,” Mr. Kenley said. — Cathy Rose A. Garcia