Grab Philippines to launch new app interface, features in July

Grab Philippines (MyTaxi.ph, Inc.) is looking to launch in July new features in its ride-hailing mobile application.
In a statement, the transportation network company (TNC) said the new interface will make it easier for users to pin pick-up points on the map, avoiding mismatch in locations. Rewards will also be categorized so passengers may easily redeem the app’s offers.
“Our aim is to be our passengers’ partner for better trips at all times. We have carefully studied new features that will further enhance our services while ensuring passenger safety on the road,” Grab Country Head Marketing Manager Cindy Toh was quoted as saying.
Grab will also roll-out an in-app SOS button, which riders may use to report any untoward incident during a ride. Upon tapping the button, the application will connect the user to 911 and send text messages to registered contacts in case of emergency.
To better address complaints, the TNC is urging its users to send their complaints through the app’s “Help Center”. It said it is partnering with a call center which will receive concerns raised by riders.
“We know that this is not easy. While we cannot change everything overnight, we can assure that the Grab experience will only get better,” Ms. Toh added. — Denise A. Valdez