Nike Glorietta sports new look, offers expanded services
THE NIKE store at Glorietta 3 in Makati City is now sporting a new look, is twice the size it used to be, and has a wider range of services. The store houses footwear and apparel for men, women and kids while also seeking to elevate customers’ shopping experience.
The new-look Nike Glorietta, which opened to the public on Oct. 21, brings a renewed focus on member services with personalized offerings. These include Women’s First Hour, where female customers can book appointments to shop in-store; Style My Squad, for friends and family shopping; and Tights Styling for consumers’ sport and wellness needs.
The focus on female shoppers is further highlighted with bra fitting and styling services to help them find the right product.
Curbside pickup is also available where shoppers can pick up their Nike gear at designated points within the mall.
Some 65% of the products at Nike Glorietta are dedicated to performance shoes like Vaporfly and Alphafly. And to help customers be more discerning about improving their performance, treadmill trials are also offered to test shoes prior to purchase.
“The new Nike Glorietta has been designed to create experiences for our customers to be active,” said Tarundeep Singh, senior director Nike Stores, Southeast Asia & India, in a release.
“A thoughtful attention has been paid to women and children to delight them with products and services that will encourage them to express themselves through dance fitness, running, yoga collection or as sneakerheads,” he added.
RETURN TO SPORTS
For Nike Philippines Country Marketing Manager Jino Ferrer, the launch of the bigger Nike Glorietta is also in anticipation of people returning to sports as pandemic restrictions ease.
“As the country opens up, we are expecting our consumers to do more sport hence that can directly translate into buying more Nike products,” he said in Messenger chat with BusinessWorld.
He was quick to point out though that they are doing it with the safety and wellness of customers as a priority, which is why they made it a point to come up with services specifically designed to address such.
“Since we know that the expectations of our consumers now is to shop in a ‘new normal’ environment as safety and well-being is the utmost priority, our member services like women’s only first hour shopping and curbside pickups will not just be an experience that will make our consumers more comfortable to go to our stores but it will also help encourage and inspire them to gear up and move since they will have easier and safer access to products through the services,” Mr. Ferrer said.
Nike Glorietta is located at Unit 227, second floor of Glorietta 3. It is owned and operated by Green Tee, Inc. — Michael Angelo S. Murillo
