AS a concession to the ongoing coronavirus disease 2019 (COVID-19) pandemic, Araneta City’s lighting ceremony for its giant Christmas Tree on Nov. 14 was held virtually. The online ceremony included virtual performances by Tawag ng Tanghalan champion Janine Berdin, The Voice Teens alum Jeremy Glinoga, box-office star Vice Ganda, and, in partnership with Coke Studios, indie band December Avenue. The event was live streamed on YouTube and Facebook. It was hosted by singer Anna Ramsey and TV host Robi Domingo. “We understand how the pandemic has affected everything, including the way we’ll welcome and celebrate Christmas. We want to offer a holiday comfort to the public in the safety of either our stores or their homes. And through this virtual Christmas tree lighting, we are looking forward to giving joy and hope this season,” said Marjorie Go, AVP for Marketing of Araneta City in a statement. This is the 39th year that Araneta has held a Christmas tree lighting ceremony. Although the ceremony was held online, the public can visit the giant Christmas Tree at the Times Square Food Park along General Roxas Avenue throughout the holiday season.

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