Amway PHL enhances portfolio with XS energy drink

AMWAY PHILIPPINES recently shored up its roster of products with the launch of its first energy drink under its sports and nutrition brand, XS.

A zero-sugar energy drink, XS is touted to allow one to “experience more,” be it at work or at play.

XS is described by Amway officials as completing their portfolio in the Philippines as they continue to be collectively committed to helping people lead a healthier and active lifestyle. “XS actually completes our portfolio. And it serves to strengthen Amway’s positioning in the healthy and empower space,” said Leni Olmedo, Amway Philippines country manager, during XS’ launch party on Oct. 25 at The Island PH at Bonifacio Global City.

“With XS, Amway competes with and raises the bar on the staples found in every millennial’s bag,” she said, adding, “XS is relatable and aspirational, appealing to everyone from the most active high achievers to those who are taking the first steps on their own unique journeys,” she said.

XS was created in Laguna Beach in 2001. Each 250ml can of XS Energy Drink contains no sugar and just 10 calories per serving. It contains 50mg of caffeine, six B vitamins, L-Carnitine, L-Glutamine and Taurine.

The energy drink is exclusively sold through Amway Business Owners for P99 for one can, P594 for six cans, and P2,376 for a case (24 cans).

For now XS comes in two natural flavors — Cranberry Grape and Citrus — but Amway officials said they are set to introduce new flavors in the future. — Michael Angelo S. Murillo