IN A groundbreaking partnership, Nike has teamed up with NBA 2K20 to release limited-edition sneakers called Gamer Exclusives (GEs).

Riding on the backbone of a combined membership experience which supports a shared community of gamers and sneaker fans, the GEs are unlocked exclusively through gameplay in NBA 2K20’s new MyPLAYER Nation mode, a new gamemode co-created by 2K, publisher of NBA 2K20, and Nike Basketball.

MyPLAYER Nation allows NBA 2K20 players to select their favorite team and play with a community of fans throughout the 2019-20 NBA regular season and playoffs. The game mode’s schedule will mirror the NBA schedule, and gamers will be able to unlock opportunities to purchase GEs throughout the season by reaching specified milestones.

To purchase a GE, a player must link their Nike and 2K accounts and install the SNKRS mobile app. Furthermore, players can redeem virtual versions of GEs for use throughout the full NBA 2K20 experience.

A total of 10 GEs will be released through the NBA 2K20 game experience during the 2019-20 season. Nine of these will connect directly to Nike MyPLAYER Nation milestones, while the 10th will be unlocked through a surprise Nike SNKRS cam execution.

To be featured first for the GE shoe is a flooded purple LeBron 17, which boasts of a special edition colorway that has the 2K logo and NBA 2K20’s WELCOME TO THE NEXT tagline over the iconic purple color of the Los Angeles Lakers, the current team of National Basketball Association superstar LeBron James.

To get this GE, players must upskill their MyPLAYER avatar to 98, eclipsing LeBron’s in-game rating of 97. Afterward, winning your next matchup in MyPLAYER Nation will trigger the unlock.

The MyPLAYER Nation game mode was launched on Oct. 22, the same time as the tipoff of the 2019-20 season of the NBA.

The LeBron 17 ’Bron 2K GE is available Oct. 29 and, initially, physical GE sneakers can only be purchased in the United States; virtual versions are accessible to all 2K players.

To learn more about all GE releases, install the Nike SNKRS mobile app. To connect 2K and Nike accounts, visit www.nba2K.com. — Michael Angelo S. Murillo

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