Kiehl’s, the premium skincare brand known for its no-frills packaging and natural ingredients, is reintroducing its power serums line for people who may have just started creating their own, personalized skin care routines.
“In the Philippines, we built the brand around serums. Everyone knows Kiehl’s for either Midnight Recovery Concentrate or the Clearly Corrective Dark Spot Solution, these two are our best-selling serums,” Joan Hwang, Kiehl’s Philippines brand manager told the media on the sidelines of the April 25 event in Bonifacio Global City, Taguig.
She explained that while a considerable amount of the company’s sales come from its serums, many are not aware that the brand offers other serums with other benefits.
“Serums can work as targeted skincare treatments… you can use two serums at the same time,” she said.
Serums, unlike moisturizers and other face creams, are products that contain high concentrations of performance ingredients, making it an indispensable part of one’s skincare routine.
The Midnight Recovery Concentrate (P2,995 for 30 ml and P3,995 for 50ml), arguably the brand’s best-selling serum, is meant to give “heavy duty rejuvenation overnight” as it contains oils including evening primrose oil for skin repair and skin soothing and a cocktail of lavender, geranium, rosemary and rose essential oils to heal the skin.
Other serums from Kiehl’s include the Clearly Corrective Dark Spot Solution (P2,995 for 30ml and P3,995 for 50ml) focuses on diminishing dark spots and discolorations as it includes white birch and peony extracts; and the Powerful Strength Line Reducing Concentrate (P3,675 for 50ml) which contains 12.5% Vitamin C and hyaluronic acid for reducing fine lines and wrinkles while hydrating the skin.
Also included in the serums line are the Daily Reviving Concentrate (P2,895 for 30ml) which contains a blend of ginger root oil, sunflower seed oil and tamanu oil to reduce skin inflammation, reduce the appearance of redness and moisturize the skin; the Hydroplumping Re-texturizing Serum Concentrate (P2,730 for 50ml) which has plant-based glycerin and shiso leaf extract to plump the skin and smooth the appearance of fine lines and wrinkles; and finally, the Nightly Refining Micro-Peel Concentrate (P3,185 for 30ml) formulated with quinoa husks extract and phytic acid which helps exfoliate the skin overnight to accelerate skin cell turnover.
Ms. Hwang said the company is expecting 2018 to be one of its fastest growing year due to their focus on promoting skin care routines and their serums via skin consultations.
Kiehl’s serums are available in Kiehl’s boutiques nationwide. — ZBC

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