Why people in China are wearing Yankees hats
BALL CAPS bearing the signature logo of the New York Yankees are prominently displayed at New Era’s store at a Fujairah mall in the...
Tired of the fog? Try the frogs! Paris says to City
NANTERRE, FRANCE — Paris’s business district, La Defense, launched Monday a playful advertising campaign to lure away companies based in Britain seeking a new...
Selecta enhances Christmas spirit
Ads & Ends
Nanette Franco-Diyco
WE TAKE the same infectious delight over Christmas lanterns, Christmas songs, Christmas trees, Christmas colors, Christmas lights — and numerous...
Proposals and quotations
Getting the edge in professional selling
Terence A. Hockenhull
I’VE BEEN ON the rampage over the last couple of months. The company I work for offers...
Discovering more than gold in Compostela Valley
By Carmencita A. Carillo and Maya M. Padillo
COMPOSTELA VALLEY — The ride down the smooth, winding road leading to this province from its southeastern...
Mutliple brand ambassadors in one ad to mark Olay’s 10 years in PHL
TEN YEARS AGO, American skin care brand, Olay, entered the Philippine market bringing with it “among the first anti-aging creams,” according to a company...
All about fame and fortune for the Kardashians
LOS ANGELES — From reality TV, to cosmetics, video games, clothing lines and paid appearances, the Kardashians have built an empire estimated at more...
Jollibee celebrates real love
Ads & Ends
Nanette Franco-Diyco
THE NEWLY LAUNCHED digital and television commercials of Jollibee’s Burger Steak express how someone who’s deeply in love really knows it’s...
No commitments, no sale
Getting The Edge In Professional Selling
Terence A. Hockenhull
I AM FREQUENTLY asked about the cultural aspects of selling. Is there anything different about selling in...
Self-defense 101: engage, escape, run
By Nickky Faustine P. de Guzman
In a Utopian world, the genders are equal and violence is a foreign concept. But in reality, women are...
Advertising on mobile: it’s all about ‘stopping the thumb’
NEW YORK -- Almost 80 years old, the deodorant Old Spice is learning new tricks for finding customers in the era of smartphones and...
When is a coffee mug a donut? Topology explains it
PARIS -- A topologist is a person who cannot tell the difference between a coffee mug and a donut -- so goes a joke...