Choose to flow your best!
ADS & Ends
Nanette Franco-Diyco
My own family has been using Wilkins drinking water for years. As far back as I remember, its advertising thrust has...
Regular contact, responsiveness, and loyalty rewards
Getting the edge in professional selling
Terence A. Hockenhull
No business will be successful without customers. Through investment and hard work, established companies build a solid...
World Goal: No girl left behind in 2030
By Nickky Faustine P. de Guzman
There are about 125 million 10-year-old children living in the world today. These children, according to the United Nations...
Pinoy ‘supershoppers’
By Zsarlene B. Chua
GOOGLE Philippines recently revealed a study how mobile devices — tablets, phablets, phones, etc. — affect the Filipino consumer behavior and...
It’s more fun in the Philippines! And then… ???
Ads & Ends
Nanette Franco-Diyco
THE MULTI-AWARDED integrated marketing campaign of creative agency BBDO excelled in terms of longevity and effectiveness. The campaign’s battlecry “It’s more...
Creating a good impression
Getting The Edge In Professional Selling
Terence A. Hockenhull
THERE’S NO SUCH thing as a second chance at a first impression. No question about it, a...
Last goodbye
By Joseph L. Garcia
“Death alone can make others respect our sufferings; and through death the most pitiable sufferings acquire dignity,” said Thomas Mann in...
A taste of Filipino shopping with Adobomall
By Camille Anne M. Arcilla
A DIFFERENT kind of adobo is now available in the Philippines.
Adobomall, the Philippines’ first online shopping mall, was officially launched...
Coffee, tea, and charity
AS A way to better connect with its customers and making its charity partners accessible to them, Coffee Bean and Tea Leaf (CBTL) Philippines...
Why did Lambo give Marvel a Huracán to destroy in Dr. Strange?
IN THE LATEST Marvel Comics film, Doctor Strange, the titular character is a wealthy neurosurgeon who loses the use of his hands in a...
Goldilocks celebrates its 50th anniversary
Ads & Ends
Nanette Franco-Diyco
THE OPENING frames immediately trumpet a great celebration. You see it; you hear it; you feel it. Enter frame, this celebrity...
Cheap style is expensive
By Joseph L. Garcia, Reporter
If it is true that the outcome of desire is oppression, then the fashion industry has a lot to answer...