BPI SECURITIES Corp., the stock brokerage arm of Ayala-led Bank of the Philippine Islands (BPI), aims to grow its client base in the next two to three years through its upgraded web-based platform.
Currently, BPI Securities serves close to 100,000 clients. The company hopes to grow this number to approximately 300,000 clients by 2027.
“We are targeting a substantial increase in our client base in the coming years,” said BPI Securities President Mark Rome M. Race.
“In terms of client profile, millennials are the most active, followed by Gen X, and we are seeing a shift in user demographics within the Philippine investing space.”
As part of its growth strategy, BPI Securities introduced the new BPI Trade web-based platform, which aims to make stock market investing more accessible to Filipinos.
The platform will be available starting May 28, with no minimum initial investment required. Key features include real-time market data, streamlined trading tools, and access to insights and research from BPI Securities’ expert team.
One of the platform’s standout features is its fully digital account opening process, enabling clients to open trading accounts entirely online.
“BPI Trade offers a superior trading experience, empowering both new and seasoned investors to seize market opportunities,” said Mr. Race. “Our goal is to make stock investing more approachable, informative, and convenient for Filipinos.”
The platform’s simplified account opening, zero minimum funding requirement, and enhanced tools aim to provide a more intuitive and accessible investing experience.
While the online account opening facility is currently available to existing BPI clients and select users, the company plans to expand access in the coming months.
The digital account opening process is accessible via web browser, with plans for integration into the BPI Trade mobile app in the near future. — Revin Mikhael D. Ochave
