Like doctor, like salesperson
Getting The Edge In Professional Selling
Terence A. Hockenhull
IMAGINE WALKING into a doctor’s office and sitting down in front of a physician. Before you start...
Marketing in the time of Hallyu
KOREAN ENTERTAINERS are among the most bankable product endorsers, no small thanks to the continuing Hallyu craze. Both Korean and international brands benefit from...
Live Better: a wellness proposition
DESCRIBING ITSELF as a creator and innovator in the local life and general insurance industry for 70 years now, Philam Life continues to evolve,...
Health is wealth — and action
MANY FILIPINOS RECOGNIZE that health is wealth, but this, unfortunately, does not translate into action. According to Watsons Insights on Shoppers Experience, a global...
Of commonalities and synergies
A SHARED VISION and common principles have led global insurance provider AXA to partner with the National Basketball Association (NBA) for a comprehensive multiyear...
Absolute love is pure
Ads & Ends
Nanette Franco-Diyco
I FIRST CAUGHT a 30-second television commercial of Judy Ann Santos and her first-born child, Yohan, that simply spelled loving fun...
Selling cycles, finding the right clients
Getting The Edge In Professional Selling
Terence A. Hockenhull
SELLING MEANS different things to different people. Certainly the orientation of the customer is very different to...
CoCo Fresh offers ‘affordable luxury,’ eyes expansion
TAIPEI-BASED on-the-go beverage brand CoCo Fresh Tea and Juice celebrates its fourth year in the Philippine market (and its 20th globally) by laying down...
Keeping up with the times through innovation
KOREAN electronics giant Samsung has just introduced its new QLED TV line featuring its “Quantum Dot” technology which a local official has termed “the...
Magical realism for Nido
Ads & Ends
Nanette Franco-Diyco
MAGICAL REALISM was what Joel Limchoc attained in his recent directorial work on a Nido Fortigrow TV commercial. The ad, released...
It’s all about the attitude
Getting the edge in professional selling
Terence A. Hockenhull
“SALESMEN ARE WINNERS.” “You’re a Champion.” “Yes, you can do it!” All perfectly good slogans for...
Listening to the market
By Michael Angelo S. Murillo
ALREADY ONE of the largest fitness equipment manufacturers in the world, Johnson Health Tech is not resting on its laurels...