ISUZU PHILIPPINES CORP. (IPC) again celebrated the achievements of its nationwide dealership network with its Dealer of the Year Awards, held last Feb. 9. The annual event, which acknowledges exceptional performance across the network, saw Isuzu Makati clinching the Dealer of the Year plum for the second consecutive year, highlighting its “sustained excellence” in 2023 following its previous win in 2022.
IPC President Tetsuya Fujita expressed his gratitude to the dealer network for its “remarkable contributions,” particularly in emphasizing the role in maintaining Isuzu’s leadership in the truck segment for 25 consecutive years. Mr. Fujita also posed a challenge to the network to bolster its light commercial vehicle (LCV) business and to “continue creating innovative business solutions for its customers across the country.”
Following Isuzu Makati as champion were Isuzu Subic and Isuzu Cagayan De Oro securing the second and third places, respectively. Isuzu Gencars Group Chairman Edgard Cabangon extended his appreciation to Isuzu Philippines for its unwavering support, and acknowledged his team’s dedication, which has been instrumental in earning customer loyalty and achieving the dealership’s goal.
The event also recognized excellence in various operational areas, with special awards being distributed for achievements in sales, parts, and service operations. Isuzu Subic won the Sales Operations Category followed by Isuzu Makati and Isuzu Alabang; Isuzu Bulacan took the top spots for Parts Operations Category, followed by Isuzu Makati and Isuzu Cagayan De Oro. In the Service Operations Category, Isuzu Sta. Rosa won first place, followed by Isuzu Calapan and Isuzu Cagayan De Oro.
Individual accolades were presented to sales executives who showed outstanding performance, with Rica Anne Quico from Isuzu Alabang being named as the 2023 Sales Executive of the Year. The awards ceremony also highlighted performers in truck sales. Grant Jehiel Endriga from Isuzu Cagayan De Oro received the 2023 Truck Elite of the Year award.
