POWER Mac Center (PMC) last week opened the country’s first Apple Premium Partner store in Makati City.

The store located in Power Plant Mall has a one-stop concept and offers retail, service, and training to customers in its selling area.

“The brand-new PMC Apple Premium Partner store offers 275 square meters of shopping space that carries a comprehensive lineup of Apple products on offer, including iPhone, iPad, Apple Watch, Mac, and accessories including AirPods and AirTag,” PMC said in a statement.

“It also offers a Mobile Care Service Center helmed by expert technicians that can provide repair services and offer product knowledge, as well as dedicated space for product and feature demos conducted by Apple Certified Trainers,” it added.

The PMC Apple Premium Partner store also offers exclusive deals to corporate and education clients.

“The opening of our first Apple Premium Partner store is undoubtedly the culminating highlight of all of the store openings we’ve celebrated this 2022. As we expand our footprint in the different regions, we also always aim to elevate the overall customer experience with our brand. Power Mac Center is truly honored to be one of the first in Southeast Asia to offer this ultra-premium experience,” PMC Director of Product Management and Marketing Joey Alvarez was quoted as saying.

PMC is offering deals on Apple devices, accessories and services to those who will visit the concept store from Dec. 16 onwards. Details on the promos are available on PMC’s official social media pages.

The PMC Apple Premium Partner store will also host free workshops open to the public until Dec. 30.

“Topics include getting personal with iPhone 14 and iPhone 14 Pro, productivity with iPad, switching to Mac, project management with Mac, and portrait photography with iPhone. Conducted by Apple-certified PMC trainers, similar special sessions will be scheduled occasionally at the new store for anyone to join,” PMC added.