FUJIFILM has launched its new hybrid instant camera equipped with sound-recording capability in the Philippines.

The instax mini LiPlay retails at P9,999 inclusive of microSD and a free pack of instax mini film. It comes in three colors: stone white, elegant black, and blush gold.

The model is a new product in Fujifilm’s lineup of instax instant cameras. with the LiPlay being the smallest and lightest in the history of the instax series.

LiPlay features a Sound function, which allows users to record a voice message or other audio data up to ten seconds in the form of a QR code, which will be included in the photo print. The audio can be replayed by scanning the printed QR code with a smartphone.

The new camera also offers a Direct Print function, which lets users print images in their smartphones on instax film. Images can be transferred to the LiPlay via Bluetooth for printing.

The instax mini LiPlay app must be downloaded and installed on users’ smartphones to use the Sound and Direct Print functions. Recorded audio data is stored for one year from the time it is uploaded to the server together with its linked photo image via the app.

The camera comes pre-installed with ten design frames, which can be selected during or after taking a picture so that they are incorporated into the image for printing. The LiPlay app likewise includes 20 additional design frames.

Meanwhile, the Remote Shooting feature allows users to use their phones to release the camera’s shutter, making it easier to take group photos.

The LiPlay has a 2.7-inch LCD monitor on the back of the camera that lets users review images captured so they can choose what they want to print. The camera also offers brightness adjustment based on exposure compensation as well as six filters for processing photos.

It has a built-in lithium ion battery which can be charged via micro USB.

The camera features a 1/5-inch CMOS sensor with primary color filter, an aperture of f/2.0, a 28-millimeter focal length (35mm film equivalent), ISO 100 to 1600, and has a shutter speed of 1/4 second to 1/8000 second. It comes with internal memory that can store up to 45 images. This is expandable via a microSD card.