Tag: Nanette Franco-Diyco

Ads & Ends Nanette Franco-Diyco Renowned television director Henry Frejas said it all as he first saw the Nido Protectus 3+ storyboard of Publicis Manila: “Wow!...

Ads & Ends Nanette Franco-Diyco AFTER AN UNBELIEVABLE accusation fell onto the doorstep of McCann Worldgroup Philippines, communicated only through a press conference, one might label...

Ads & Ends Nanette Franco-Diyco INTERSESSION, the counterpart of a summer session at the Ateneo which is now in the midst of its new school calendar,...

Ads & Ends Nanette Franco-Diyco I CAUGHT the newly launched 30-second commercial of Nescafé Gold during the weekend. Everything about it is beautifully high-end — from...

Ads & Ends Nanette Franco-Diyco TALK ABOUT HERITAGE! The Magnolia Chicken brand team and Publicis JimenezBasic brought together three of the country’s Miss Universe winners —...

Ads & Ends Nanette Franco-Diyco THE NEW CREATIVE agency of KFC Philippines, Ogilvy & Mather, launched for the first time what they call the Filipino Colonel...

Ads & Ends Nanette Franco-Diyco I HAVE BEEN noticing a few teaser ads on television that entice the viewer to follow the story on social media....

Ads & Ends Nanette Franco-Diyco THERE ARE three new Manulife ad films on Facebook and YouTube. Each involves and captivates the viewer in such different creative...

Ads & Ends Nanette Franco-Diyco I FIRST CAUGHT a 30-second television commercial of Judy Ann Santos and her first-born child, Yohan, that simply spelled loving fun...

Ads & Ends Nanette Franco-Diyco MAGICAL REALISM was what Joel Limchoc attained in his recent directorial work on a Nido Fortigrow TV commercial. The ad, released...

Ads & Ends Nanette Franco-Diyco CREATIVE AGENCY MCCANN Worldgroup calls it its Jollibee brand love series, referring to its Kwentong Jollibee vignettes inspired by real-life stories...

I CAME ACROSS a digital ad — #DareToHire: Special — that struck me as truly being actionable, giving corporations a suggestion of great opportunities...

Ads & Ends Nanette Franco-Diyco IT IS GREAT talent casting intermixed with luck to be able to get a celebrity endorser to become identified with a...

Ads & Ends Nanette Franco-Diyco Before the long Holy Week holiday of descended on us, I sadistically instructed the 49 students in my advertising class at...

Ads & Ends Nanette Franco-Diyco I CAME ACROSS a digital ad -- #DareToHire: Special -- that struck me as truly being actionable, giving corporations a suggestion...

Ads & Ends Nanette Franco-Diyco IT IS GREAT talent casting intermixed with luck to be able to get a celebrity endorser to become identified with a...

Ads & Ends Nanette Franco-Diyco Before the long Holy Week holiday of descended on us, I sadistically instructed the 49 students in my advertising class at...

Ads & Ends Nanette Franco-Diyco I WILL never forget one of the many advertising and public relations basics which the late communications guru and ad...

Ads & Ends Nanette Franco-Diyco TBWASantiago Mangada Puno, which already broke records by winning five Agency of the Year awards (in 2003, 2004, 2005, 2010, 2011),...

Ads & Ends Nanette Franco-Diyco OVER THE WEEKEND in Pattaya, Thailand, Globe won a precious silver award in the 19th Adfest, a prestigious advertising awards-giving body...

Ads & Ends Nanette Franco-Diyco BIRCH TREE Fortified was recently launched in the huge milk category, where consumers are always on the lookout for more affordable...

Ads & Ends Nanette Franco-Diyco PASSIONATE LIFE EPICUREANS — this is what Kristia Somera-Requinto, Nestlé Ice Cream consumer marketing manager, calls the target market of the...

Ads & Ends Nanette Franco-Diyco FOR SEVERAL MONTHS now, we have seen one TV commercial after another from Unilever’s Breeze coaxing mothers not to be alarmed...

Ads & Ends Nanette Franco-Diyco WE ARE IN the season of Lent. Many people have armed themselves with books that set them on meditative routes, slowly...

Ads & Ends Nanette Franco-Diyco I LIKE THE commercials done with James Reid as the major talent or endorser. I think he acts his natural self...

Ads & Ends Nanette Franco-Diyco THE CELEBRATION of Valentine’s Day has truly peaked. The day celebrating love saw a lot of blazing red dresses, shirts, pants,...

Ads & Ends Nanette Franco-Diyco I caught the launch of the new tourism campaign during the Miss Universe pageant. It’s an emotional segue from the past...

Ads & Ends Nanette Franco-Diyco “THE WORLD OVER is experiencing a real movement towards liberating the definitions of beauty and we want women everywhere to celebrate...

Ads & Ends Nanette Franco-Diyco WHILE EVERYONE HOLLERS in frustration day in and day out over the unbelievable traffic in the metropolis, big advertisers have taken...

Ads & Ends Nanette Franco-Diyco DURING THE final week of the year just ended, I asked Raul Castro, chairman and CEO of McCann Worldgroup Philippines, what...

Ads & Ends Nanette Franco-Diyco THE TWO digital films produced by TBWASantiago Mangada Puno that were launched last week are powerfully inspiring. These campaigns were perceived...

Ads & Ends Nanette Franco-Diyco AMID THE PROLIFERATION of all sorts of commercials during Christmas, there were two beautiful digital ads that touched many a heart...

Ads & Ends Nanette Franco-Diyco A FEW CHRISTMAS ADS this year in the country have selected to lean strongly on values. Topping these is the...

Ads & Ends Nanette Franco-Diyco THERE ARE MORE and more advertising gems that are launched and that instantly catch the attention and excitement of their target...

Ads & Ends Nanette Franco-Diyco “THE AD Foundation’s Araw Values Awards is the only competition in the whole world that recognizes the importance of values in...

Ads & Ends Nanette Franco-Diyco TWO MONTHS AGO, RiteMed released a two-minute advocacy ad on social media entitled “Pagpupugay” (A Tribute). International award-winning director Brillante Mendoza...

Ads & Ends Nanette Franco-Diyco WE HAVE BEEN bombarded this year with many TV and digital ads that promise a cure for the eternal problem of...

ADS & Ends Nanette Franco-Diyco My own family has been using Wilkins drinking water for years. As far back as I remember, its advertising thrust has...

Ads & Ends Nanette Franco-Diyco THE MULTI-AWARDED integrated marketing campaign of creative agency BBDO excelled in terms of longevity and effectiveness. The campaign’s battlecry “It’s more...

Ads & Ends Nanette Franco-Diyco THE OPENING frames immediately trumpet a great celebration. You see it; you hear it; you feel it. Enter frame, this celebrity...

Ads & Ends Nanette Franco-Diyco WE TAKE the same infectious delight over Christmas lanterns, Christmas songs, Christmas trees, Christmas colors, Christmas lights — and numerous...

Ads & Ends Nanette Franco-Diyco THE NEWLY LAUNCHED digital and television commercials of Jollibee’s Burger Steak express how someone who’s deeply in love really knows it’s...

Ads & Ends Nanette Franco-Diyco I REMEMBER VISITING decades ago a big confectionery plant in Libis that was churning out Halls menthol candies in various flavors,...

Ads & Ends Nanette Franco-Diyco AS I WAS monitoring the local channels’ morning shows for possible launches of new commercials last Tuesday, I happily caught what...

Ads & Ends Nanette Franco-Diyco “HUNDREDS OF AUDITIONS, three tries to win the crown, Now I’m here! “All my life, I find ways to make it. So when...